摘要：
【目的】 探索学术活动的运营模式，助力科技期刊品牌建设，为科技期刊高质量发展提供实施方案。
【方法】 总结归纳学术活动的类型与品牌建设路径，并以中国激光杂志社为例详细阐述各类学术活动的探索与实践。
【结果】 与期刊相关的学术活动主要包括学术会议、在线直播、业务培训、评选竞赛、交流座谈等，学术活动的开展可以有效提升科技期刊的行业知名度，共同助力科技期刊品牌建设。
【结论】 学术活动可拓展科技期刊的学术交流渠道，丰富和提升科技期刊的品牌形象，为建设学术共同体、构建学术社区、推动学科发展发挥重要作用。
关键词:
学术活动,
科技期刊,
品牌,
运营,
学术共同体
Abstract:
［Purposes］ This study explores the operational model of academic activities to support the brand building of scientific journals and provide implementation strategies for their high-quality development.
［Methods］ We summarized the types of academic activities and brand building pathways and elaborated on the exploration and practice of various academic activities using Chinese Laser Press as a case.
［Findings］ Academic activities related to journals include academic conferences, live streaming, training courses, contests, and discussions. These activities can effectively enhance the industry visibility of scientific journals and contribute to their brand building.
［Conclusions］ Academic activities broaden the academic communication channels of scientific journals, enrich and enhance their brand image, and play a crucial role in building academic communities and advancing discipline development.
Key words:
Academic activity,
Scientific journal,
Brand,
Operation,
Academic community
何卓铭, 杨悦, 吕璇, 沈雅捷, 宋梅梅, 丁洁, 邓迎, 马沂, 王晓峰, 杨蕾. 运营学术活动助力科技期刊品牌建设——以中国激光杂志社为例[J]. 中国科技期刊研究, 2024, 35(10): 1434-1441.
HE Zhuoming, YANG Yue, LÜ Xuan, SHEN Yajie, SONG Meimei, DING Jie, DENG Ying, MA Yi, WANG Xiaofeng, YANG Lei. Academic activities assist in brand building of scientific journals: A case study of Chinese Laser Press[J]. Chinese Journal of Scientific and Technical Periodicals, 2024, 35(10): 1434-1441.