摘要:
【目的】 探究科普传播中科技期刊与知识类意见领袖协同合作的模式构建及其具体实践策略。【方法】 运用文献分析法和案例研究法,剖析科技期刊与意见领袖在科普传播活动中如何有效协同,揭示其合作模式的关键构成要素和运行机制。【结果】 科技期刊通过与意见领袖合作开展科普传播,可以实现优势互补、互利共赢。基于系统论观点构建涵盖实施系统、质量保障与效果评估系统、激励系统的合作型科普传播模式。【结论】 科技期刊应积极整合内外部资源,建立健全合作机制,携手创新科普形式,拓展传播渠道,提升科研成果的社会价值。
关键词:
科技期刊,
意见领袖,
科普传播,
合作
Abstract:
[Purposes] This study explores the model construction and specific practical strategies of collaborative cooperation between scientific journals and knowledge-based opinion leaders in science popularization. [Methods] Employing literature analysis and case study methods, we dissected how scientific journals and opinion leaders effectively collaborate in science popularization activities, revealing key elements and operational mechanisms of their cooperative models. [Findings] Cooperation in science popularization between scientific journals and opinion leaders enables complementary advantages and mutual benefits. Based on systems theory, a cooperative science popularization model is proposed, which encompasses implementation systems, quality assurance and evaluation systems, and incentive systems. [Conclusions] Scientific journals should actively integrate internal and external resources, establish sound cooperative mechanisms, innovate science popularization formats together, expand communication channels, and enhance the social value of research outcomes.
Key words:
Scientific journal,
Opinion leader,
Science popularization,
Cooperation
程富, 刘红霞, 李相, 袁庚申, 王雅娇. 科技期刊与知识类意见领袖合作科普传播模式研究[J]. 中国科技期刊研究, 2024, 35(8): 1042-1049.
CHENG Fu, LIU Hongxia, LI Xiang, YUAN Gengshen, WANG Yajiao. Science popularization communication promoted by cooperation between scientific journals and knowledge-based opinion leaders[J]. Chinese Journal of Scientific and Technical Periodicals, 2024, 35(8): 1042-1049.