摘要：

【目的】利用虚拟数字人技术开展科技期刊内容视频化传播的实践，分析视频内容生成环节的要点、传播路径及传播效果，探讨内容视频化面临的困境，并提出相应的解决策略。【方法】通过文献法、数据调研法分析科技期刊利用虚拟数字人技术进行内容视频化传播的可行性及应用研究现状；以科技期刊发表的论文为对象，依托虚拟数字人技术，在微信平台进行科技期刊内容的视频化传播。【结果】虚拟数字人技术能有效实现期刊论文的低成本视频化推广，且传播效果显著，但也存在虚拟数字人形象同质化、生命周期短、表达智能程度不足等问题。【结论】为充分发挥虚拟数字人技术在科技期刊内容视频化传播中的优势，需要强化视频内容的生命力、紧跟新技术的迭代升级并加强编辑审核、构建编辑与人工智能技术的深度融合发展模式、培养新媒体人才等，进而实现期刊高质量发展，提升用户阅读体验。

关键词: 虚拟数字人, 科技期刊, 视频传播, 人工智能技术

Abstract:

［Purposes］ This study aims to enhance the video-based dissemination of scientific journal articles through virtual digital human technology. It analyzes critical steps in video content creation, dissemination channels, and communication effectiveness, explores challenges in video production, and proposes solutions. ［Methods］ A combination of literature review and data analysis was employed to evaluate the feasibility and current application of virtual digital human technology in the video-based dissemination of scientific journal articles. The study leveraged this technology to produce videos and utilized the WeChat ecosystem for distribution. ［Findings］ The results demonstrate that virtual digital human technology effectively facilitates the video-based dissemination of journal articles, significantly reduces production costs, and enhances dissemination outcomes. However, issues such as image homogenization, short life cycles, and limited expressive intelligence persist. ［Conclusions］ To fully leverage the advantages of virtual digital human technology in the video-based dissemination of scientific journal articles, it is crucial to enhance the vividness of video content, stay updated with technological advancements, improve editorial scrutiny, foster deeper integration of editors with AI technology, and develop talent for new media. These measures will contribute to the high-quality development of journals and provide superior reading experiences for users.

Key words: : Virtual digital human, Scientific journal, Video-based dissemination, Artificial intelligence technology