摘要：

目的 探讨科技智库期刊通过媒体融合提升传播力与影响力的路径与机制。 方法 以《中国科学院院刊》近年来媒体融合实践为案例，梳理其平台建设与视频化转型的实践历程，并基于“年度十大热文”数据进行分析。 结果 《中国科学院院刊》逐步形成“议题引导→内容转化→融合传播”的全链条模式；视频内容传播效果持续优于图文，《闳议》和《院刊视点》2大品牌栏目成为视频化转型的核心载体；“年度十大热文”主题与国家重大战略议程高度同步，平台受众构成与目标受众的匹配度比平台流量规模更能决定传播实效。 结论 《中国科学院院刊》作为科技智库期刊，以时代担当与智库视角，聚焦经济社会发展中的重大议题，凝聚与传播战略与决策研究的智库思想，以期为科技强国建设作出新的更大贡献。

关键词: 科技智库期刊, 《中国科学院院刊》, 媒体融合, 议题引导, 融合传播, 视频化转型, 《闳议》栏目, 《院刊视点》栏目

Abstract:

Purposes To explore the pathways and mechanisms through which science think tank journals enhance dissemination effectiveness via media convergence. Methods Using the recent media convergence practice of Bulletin of Chinese Academy of Sciences as a case study， this paper examines its platform development and video-oriented transformation， and conducts pattern “analysis based on six years” of “Annual Top 10 Most-Read Articles” data. Findings Bulletin of Chinese Academy of Sciences has progressively developed a full-chain model of “topic guidance→content transformation→convergent dissemination”； video content consistently outperforms text-and-image content in dissemination effectiveness， with Hongyi （expert in-depth interviews） and Yuankan Viewpoint （paper-to-video adaptation） serving as the two flagship brands column driving video transformation； the themes of the “Annual Top 10 Most-Read Articles” are highly synchronized with national strategic agendas； and audience-target alignment proves more decisive for dissemination effectiveness than platform traffic volume. Conclusions By activating their media attributes and constructing a full-chain dissemination model， science think tank journals can effectively extend the reach of scientists' strategic judgments， providing stronger media support for national high-end think tank development.

Key words: Science think tank journals, Bulletin of Chinese Academy of Sciences, Media convergence, Agenda-setting, Precision communication, Video-oriented transformation, Honyi column, Yuankan Viewpoint column