摘要：
目的 以《科微学术》新媒体矩阵构建为例，探讨融媒体时代科技期刊传播体系构建，为提升科技期刊融媒体传播能力提供参考。 方法 采用网络分析和文献调研，明确时代环境及传播体系构建要素。以《科微学术》为案例，采用实证分析与体系构建相结合的方法，探讨科技期刊科学传播体系构建策略。 结果 在信息技术、社会环境、媒体融合的大背景下，科技期刊打造了理念-组织机制-转化策略的模块化传播体系。以《科微学术》新媒体矩阵传播为典型案例，剖析其传播体系及传播特点。同时指出目前传播策略中仍存在传播人才短缺、渠道深耕贫乏、评价与激励机制缺失等核心问题。 结论 我国科技期刊传播体系构建应提升认知，全面提升科技期刊传播力和社会影响力，全面打造促进科技期刊发展与创新的融媒体时代下的科学传播长效发展机制。
关键词:
学术期刊,
媒体矩阵,
知识服务,
传播体系,
科普传播
Abstract:
Purposes Taking the new media matrix construction of Kewei Academic as an example， this paper explores the construction of the scientific communication system for scientific journals in the era of media convergence， so as to provide references for improving the media convergence communication capacity of scientific journals. Methods This study adopts network analysis and literature research to clarify the contemporary environment and key elements for the construction of the communication system. Taking Kewei Academic as a case， this paper combines empirical analysis with system construction to discuss the construction strategies of the scientific communication system for scientific journals. Findings Against the backdrop of information technology， social environment and media convergence， scientific journals have built a modular communication system covering communication philosophy， organizational mechanism and transformation strategies. Taking the new media matrix communication of Kewei Academic as a typical case， this paper analyzes its communication system and characteristics. Meanwhile， core problems existing in current communication strategies are pointed out， including the shortage of communication talents， insufficient in-depth development of channels， and the lack of evaluation and incentive mechanisms. Conclusions The construction of the communication system for scientific journals in China should enhance cognitive awareness， comprehensively improve the communication power and social influence of scientific journals， and establish a long-term development mechanism for scientific communication in the era of media convergence that promotes the development and innovation of scientific journals.
Key words:
Scientific journals,
Media matrix,
Knowledge services,
Communication system,
Science popularization
韩丽, 胡克兴, 张佳文. 融媒体时代下科技期刊科学传播体系构建——以《科微学术》新媒体矩阵为例[J]. 中国科技期刊研究, 2026, 37(4): 489-500.
HAN Li, HU Kexing, ZHANG Jiawen. Construction of scientific communication system in the converged media era： taking the new media matrix of Kewei Academic as an example[J]. Chinese Journal of Scientific and Technical Periodicals, 2026, 37(4): 489-500.