摘要：

【目的】 通过调查医学科技期刊虚拟专题开展的经验，探索医学科技期刊虚拟专题的优化策略。【方法】 收集和深入分析《中国神经精神疾病杂志》和《中山大学学报（医学科学版）》虚拟专题相关数据，分析虚拟专题研究和应用现状以及实施路径。从虚拟专题的时效性、选题、版权、发布形式、虚拟学术社区以及读者需求等6个方面进行归纳，并通过对作者进行问卷调查，进一步了解作者对虚拟专题的认知，传播虚拟专题的信息，提升期刊和虚拟专题的关注度。【结果】 医学科技期刊虚拟专题的优化策略总结为：注意时效，参考学科被引半衰期；整体规划，多类别选题；注意版权，签署授权书；立体传播，多重维度发布；吸引读者，衍生虚拟学术社区；问卷调查，分析需求导向。根据作者问卷调查结果，55.97%的被调查者关注过两种样本期刊的虚拟专题，85.54%的被调查者同意论文选入虚拟专题，76.10%愿意针对自己论文开展线上或线下讲座。79.31%的被调查者对刊物“非常满意”，20.69%“比较满意”。【结论】 医学科技期刊应该以读者阅读视角为导向，将科技论文组合成多种模式、多元化传播的虚拟专题，可扩大科研信息共享范围、加快信息传播速度，对于期刊发展有重要推动作用。

关键词: 科技期刊, 虚拟专题, 媒体融合, 调查研究, 立体传播, 平均被引半衰期, 虚拟学术社区

Abstract:

[Purposes] This study aims to explore optimization strategies for virtual issues topics in medical and scientific journals by investigating the experiences of conducting virtual issues in medical and scientific journals. [Methods] Data related to virtual issues from Chinese Journal of Neuro-psychiatric Diseases and Sun Yat-sen University Journal of Medical Sciences were collected and analyzed thoroughly. The current status of utilization and implementation paths of virtual issues were examined. Six aspects were summarized including timeliness, topic selection, copyright issues, dissemination forms, virtual academic communities, and reader needs. Furthermore, a questionnaire survey was conducted among authors to further understand their perceptions of virtual topics, disseminate information about virtual topics, and increase the visibility of the journals and virtual issues. [Findings] The optimized strategies for virtual issues in medical and scientific journals are summarized as follows: paying attention to timeliness with reference to the cited half-life of disciplines; planning comprehensively with diverse topic selection; addressing copyright issues by obtaining authorization letters; promoting multi-dimensional dissemination; attracting readers by developing virtual academic communities; and conducting questionnaire surveys to analyze demand-oriented feedback. According to the results of the author questionnaire, 55.97% of the respondents have paid attention to the virtual issues of the two journals; 85.54% agree with their articles being selected for virtual issues, and 76.10% express willingness to give online or offline lectures on their papers. Additionally, 79.31% of the respondents are "very satisfied" with the journals, while 20.69% are "somewhat satisfied". [Conclusions] Medical and scientific journals should be guided by readers' perspectives. Combining scientific papers into virtual issues with multiple modes and diversified dissemination can enhance the scope of scientific research information sharing and the speed of dissemination and circulation which plays a significant role in promoting the development of journal.

Key words: Scientific journal, Virtual special issue, Media convergence, Investigation and research, Three-dimensional dissemination, Average cited half-life, Virtual academic community