摘要：

【目的】 汲取国际顶级生物医学期刊与国内医学期刊的全媒体融合出版优秀案例的实践经验,为国内医学期刊全媒体融合出版提供借鉴和启示。【方法】 采用网络调研方法查询各期刊网站和社交媒体平台的资料,分析比较国际顶级生物医学期刊和国内不同群体医学期刊全媒体融合出版的现状,总结国内外医学期刊全媒体融合出版优秀案例的特点。【结果】 国际顶级生物医学期刊充分运用数字化技术和资源,有丰富的多媒体内容和展示方式,通过多种社交媒体进行传播。这些期刊进行集群化运营,有专门的多媒体制作运营团队。国内最大的医学期刊集群——中华医学会杂志社刊群近几年开展全媒体融合出版的探索和实践,期刊的优势和特色内容得到展示,但是与国际顶级生物医学期刊相比还有很大差距。除了期刊网站外,医科大学学报采用的新媒体平台基本上只有微信公众号,且大多数学报的公众号消息推送频率不稳定。【结论】 通过分析国内外医学期刊全媒体融合出版的概况,建议国内医学期刊转变传统办刊思维,积极探索全媒体融合出版模式,加深与出版技术支持公司的合作以减少编辑的工作量,开发并扩展期刊的全媒体融合出版内容,加入平台或者期刊集群,配置全媒体专业技术岗位,培养复合型编辑人才,从而开展全媒体融合出版。

关键词: 医学期刊, 全媒体融合出版, 现状, 分析

Abstract:

[Purposes] This paper aims to learn from the practical experience of excellent cases of omnimedia convergence publishing of top international biomedical journals and Chinese medical journals, thus providing suggestions for omnimedia convergence publishing of Chinese medical journals. [Methods] The network research method was used to search the information on various journal websites and social media platforms. The current situation of the top international biomedical journals and Chinese medical journals of different groups in omnimedia convergence publishing were analyzed and compared, and the characteristics of the excellent cases of Chinese and foreign medical journals were summarized. [Findings] Top international biomedical journals make full use of digital technology and resources with rich multimedia content and display methods and disseminate through various social media. These journals operate in clusters and have special multimedia production and operation teams. Journals of the Chinese Medical Association Publishing House, the largest medical journal cluster in China, have tried omnimedia convergence publishing in recent years. Although the advantages and special content of the journal have been demonstrated, there is still a big gap with the top international biomedical journals. Besides the website, only one new media platform—the WeChat official account is generally adopted by the medical journals of universities, and the frequency of news release of most official accounts is unstable. [Conclusions] By comparing the overall situation of Chinese and foreign medical journals in omnimedia convergence publishing, it is suggested that Chinese medical journals should change the traditional thinking of journal management, actively explore new modes of omnimedia convergence publishing, deepen cooperation with publishing technology support companies to reduce editors' workload, develop and expand the content of omnimedia convergence publishing of journals, join the platform or journal cluster, equip with professional posts of new media, and cultivate compound editorial talents to carry out omnimedia convergence publishing.

Key words: Medical journal, Omnimedia convergence publishing, Current situation, Analysis