摘要：

【目的】 调研目标受众对视频摘要认可度以及对其质量与传播效果的评价,探讨国内学术期刊视频摘要建设的对策。【方法】 结合“中国高分子”视频摘要的实践,以高分子领域科研工作者为调研对象,分别从媒体形式、传播优势、制作意愿、内容要素以及视频评价等方面进行问卷调查,对获得的结果进行分析。【结果】 目标受众对视频摘要传播效果赋予高期待值,但是“中国高分子”视频摘要传播优势并没有最大化,在内容和表现形式方面还有很大提升空间。【结论】 建议期刊从3个方面加强建设:从受众需求出发制作视频摘要,适当延伸内容以增加学术性,丰富视频摘要的表现形式以提高趣味性;增加推广频率,拓宽宣传广度,针对不同平台定制视频摘要;充分利用人工智能技术,为视频摘要制作与传播提效赋能。

关键词: 学术期刊, 视频摘要, 中国高分子, 调查研究

Abstract:

[Purposes] This paper aims to discuss the strategies for video abstract construction of domestic academic journals by investigating the target audience's recognition of video abstracts and their quality and dissemination effects. [Methods] According to the practice of "Chinese Polymer", we conducted a questionnaire survey on the media format, dissemination advantages, production intention, content elements, and video evaluation with researchers in the field of polymers as the research object, and then analyzed the results. [Findings] The target audiences have high expectations for the dissemination effect of video abstracts, but the advantages of the "Chinese Polymer" have not been maximized with a lot of room for improvement in content and presentation. [Conclusions] Journals should be strengthened from the following aspects. First, video abstracts can be produced from audience needs, the content can be appropriately extended to increase academic attributes, and the presentation of video abstracts can be enriched to make them more interesting. Second, the promotion frequency should be increased and the publicity breadth should be expanded, with customized production of video abstracts for different platforms. Finally, artificial intelligence should be made good use of to improve the dissemination efficiency of video abstracts.

Key words: Academic journal, Video abstract, Chinese Polymer, Investigation