摘要：

【目的】 构建科学合理的科普期刊社会影响力评价指标体系,为科普期刊优化在线传播效果、提升社会影响力提供理论依据与实践借鉴。【方法】 从科普期刊在线传播过程中的读者行为出发,基于Altmetrics构建包含阅前查询、阅读获取、阅读利用、阅后反馈4个维度的评价指标体系;选取309种中国科普期刊为测评对象,依托百度、微信、豆瓣、当当等数据来源平台,运用CRITIC权重法对评价指标赋权,并结合TOPSIS法综合计算各期刊影响力得分。【结果】 访问数、查询数、下载数、转发数等指标权重较高;期刊影响力按类别由高到低排序为综合科普类、技术与工程类、自然科学类、健康医学类、农业技术类;评价结果在查准率、调和平均数F1分数、平均精度AP值等方面表现良好,展现出较高的适用性。【结论】 所构建的指标体系对于科普期刊社会影响力评价具有可行性,能有效弥补当前科普期刊评价的不足,实证结果及相关建议能为提升科普期刊社会影响力提供参考。

关键词: 科普期刊, 社会影响力, 期刊评价指标体系, 在线传播, Altmetrics

Abstract:

[Purposes] Construct a scientific and rational evaluation indicator system for assessing the social influence of science popularization journals, providing theoretical foundations and practical guidance for optimizing their online dissemination effectiveness and enhancing social influence. [Methods] Based on reader behaviors in the online dissemination process of science popularization journals, an evaluation indicator system was developed based on Altmetrics, encompassing four dimensions: pre-reading inquiry, reading acquisition, reading utilization, and post-reading feedback. A total of 309 Chinese science popularization journals were selected as evaluation subjects, with data collected from platforms such as Baidu, WeChat, Douban, and Dangdang. The CRITIC weighting method was employed to assign weights to evaluation indicators, and the TOPSIS method was applied to calculate comprehensive social influence scores for each journal. [Findings] Indicators such as website visits, search queries, downloads, and shares were assigned higher weights. The social influence of science popularization journals, ranked by category from highest to lowest, was as follows: comprehensive science popularization, technology and engineering, natural sciences, health and medicine, and agricultural technology. The evaluation results demonstrated high applicability, with strong performance in precision, F1-score (harmonic mean of precision and recall), and average precision (AP). [Conclusions] The constructed indicator system proves feasible and applicable for evaluating the social influence of science popularization journals, effectively addressing the limitations of current evaluation approaches. Furthermore, the empirical findings and recommendations provide actionable references for enhancing the social influence of such journals.

Key words: Science popularization journals, Social influence, Journal evaluation indicator system, Online dissemination, Altmetrics