摘要：

【目的】 分析医学期刊主题出版的意义，探索特色主题出版策略，为同类期刊提供借鉴。【方法】 以《中国实用口腔科杂志》的具体实践为例，客观剖析医学期刊主题出版存在的问题，结合医学期刊特点并通过案例和理论阐述，提出医学期刊提升主题出版效果的独特策略。【结果】 《中国实用口腔科杂志》作为口腔医学期刊，基于正确导向，明确以解决全民口腔健康问题为中心、以推进口腔卫生健康事业发展为目标的主题出版方向，并通过“突出体现社会责任感的选题、融合人文感性的语言、提高公众参与度的宣传”策略增加医学期刊主题出版温度，提升期刊影响力。【结论】 医学期刊主题出版在发挥独特的学术专业性和思想深刻性的同时须增加温度，提升社会效益，彰显新时代医学期刊主题出版价值，助力一流期刊建设。

关键词: 主题出版, 医学期刊, 社会责任感, 社会效益, 人文导向

Abstract:

[Purposes] This study analyzes the significance of theme publishing in medical journals, and explores the characteristic strategies for theme publishing, which provides references for similar journals. [Methods] Taking the practice of the Chinese Journal of Practical Stomatology as an example, we objectively analyzed the problems in the theme publishing of medical journals. Based on the characteristics of medical journals as well as their case studies and theoretical explanations, unique strategies were proposed to enhance the effectiveness of theme publishing in medical journals. [Findings] Through the correct guidance, the Chinese Journal of Practical Stomatology, as a dental medical journal, has established a theme publishing direction that focuses on solving oral health problems for the whole population and aiming at promoting the development of oral health. The strategy of "topic selection that highlights social responsibility, language that integrates humanistic sensibility, promotion to increase public participation" has increased the temperature of the theme publishing of medical journals and enhanced the influence of journals. [Conclusions] The theme publishing of medical journals needs to increase its temperature while exerting its unique academic professionalism and thought depth. Furthermore, it needs to enhance social benefits and highlight the theme publishing value of medical journals in the new era, which contributes to the construction of first-class journals.

Key words: Theme publishing, Medical journal, Sense of social responsibility, Social benefit, Humanistic orientation