中国科技期刊研究 ›› 2020, Vol. 31 ›› Issue (3): 304-308. doi: 10.11946/cjstp.201911290816

• 数字出版 • 上一篇    下一篇

科技管理类期刊微信公众号运营对期刊影响力的提升研究

王萍1),李欣2)(),沈洋2)   

  1. 1) 中国科学院科技战略咨询研究院《科研管理》编辑部,北京市海淀区中关村东路55号 100080
    2) 中国民航大学经济与管理学院,天津市东丽区津北公路2898号 300300
  • 收稿日期:2019-11-29 修回日期:2020-01-05 出版日期:2020-03-15 发布日期:2020-03-15
  • 通讯作者: 李欣 E-mail:effort8023@163.com
  • 作者简介:王 萍(ORCID:0000-0002-6583-8694),学士,副编审,编辑部主任,E-mail: wangping@casipm.ac.cn。|沈 洋,硕士研究生。
  • 基金资助:
    中央高校基本科研项目“航线网络布局对‘一带一路’沿线中国企业国际化战略影响研究”(3122018C028)

Influence of the operation of WeChat official accounts on scientific management journals

WANG Ping1),LI Xin2)(),SHEN Yang2)   

  1. 1) Editorial Office of Science Research Management, Institutes of Science and Development, Chinese Academy of Sciences, 55 East Zhongguancun Road, Haidian District, Beijing 100080, China
    2) Economics and Management College, Civil Aviation University of China, 2898 Jinbei Road, Dongli District, Tianjin 300300, China
  • Received:2019-11-29 Revised:2020-01-05 Online:2020-03-15 Published:2020-03-15
  • Contact: LI Xin E-mail:effort8023@163.com

摘要:

【目的】 了解我国科技期刊的发展现状,探究科技管理类期刊微信公众号的运营与期刊影响力之间的关系,为科技期刊影响力的提升提供参考。【方法】 以科技管理类CSSCI来源期刊为调查样本,利用两阶段回归方法——普通最小二乘法和伪泊松极大似然估计,从期刊的微信公众号日常推文的数量、总在看数、月均发文量以及开通时间等角度探讨科技管理类期刊微信公众号的运营与期刊影响力之间的关系。【结果】 微信公众号的推文数量和阅读数量对科技管理类期刊的影响力具有显著正向影响。【结论】 科技管理类期刊应加强微信公众平台的运营与建设,提高推文频次,丰富推文内容,保证一定数量的原创文章,充分利用新媒体的资源优势,提升期刊的影响力。

关键词: 科技管理类期刊, 微信公众号, 影响力

Abstract:

[Purposes] This paper aims to understand the status quo of the development of scientific journals in China, explore the relationship between the operation of WeChat official accounts of scientific management journals and the influence of journals, and provide references for improving the influence of journals. [Methods] Taking scientific management journals indexed by CSSCI as samples,we used the two-stage regression method, ordinary least squares (OLS), and pseudo Poisson maximum likelihood (PPML), to explore the relationship between the operation of WeChat official accounts and the influence of scientific management journals from the perspectives of the total amount of daily tweets issued by the WeChat official accounts of scientific journals, the total amount of views, the average monthly amount of tweets, and the operation time. [Findings] The number of tweets and readings of WeChat official accounts has a significant positive influence on the imfact factor of scientific management journals. [Conclusions] The scientific management journals should strengthen the operation and construction of the WeChat official accounts and increase the frequency of tweets. In addition, journals should enrich the contents of tweets, ensure a certain number of original articles, and fully utilize the resource advantages of new media to enhance their influences.

Key words: Scientific management journal, WeChat official account, Influence