摘要：

【目的】 探讨数字环境下我国科技期刊的增值服务模式,提出我国科技期刊现阶段提升服务能力的发展对策。【方法】 通过对我国科技期刊开展增值服务的举措进行调研和分析,总结我国科技期刊增值服务的模式。【结果】 我国科技期刊通过增强出版、移动化传播、多渠道经营等举措,形成了内容深化再聚合、产学研一体化、专业与科普互补的增值服务模式。【结论】 我国科技期刊可以从期刊定位、办刊团队、传播平台、知识服务4个层面,加强自身的专业化建设,为科技创新提供专业、深度的增值服务。

关键词: 数字环境, 增值服务, 增强出版, 移动传播

Abstract:

[Purposes] This article aims to explore the value-added service modes of China's scientific journals in the digital environment, and put forward the development countermeasures for China's scientific journals at the present stage. [Methods] Through the investigation and analysis of measures taken by China's scientific journals, the value-added service modes were summarized. [Findings] China's scientific journals provide services for users through enhanced publishing, mobile dissemination, and multi-channel marketing, and have formed value-added service models featuring the deepening re-aggregation of content, integration of production, education, and research, and complementary specialization and popularization. [Conclusions] The scientific journals in China can strengthen their own specializations from four aspects: subject, talents, platform, and service.

Key words: Digital environment, Value-added service, Enhanced publishing, Mobile dissemination