摘要：

【目的】 归纳分析农业期刊网站建设现状及存在问题,为网站设计更好地服务作者提供借鉴思路。【方法】 以2017年版《中文核心期刊要目总览》收录的32种综合性农业期刊网站为研究对象,调查其官网认证情况,从服务作者角度分析其建设现状及存在问题。【结果】 32种期刊均建有官网,在百度认证的期刊有26种,在360搜索引擎认证的期刊仅9种,没有期刊在搜狗搜索引擎进行官网认证;大多数网站页面结构合理,但功能建设过于公式化、程序化;在为作者提供快捷答疑、免费全文下载阅读、多元化阅读模式等增值服务,以及引导作者加强学术自律、发挥行业与学科平台作用等方面,期刊网站做得还不够完善。【结论】 期刊网站应从多种途径辅助作者找到官网、内容建设体现人文关怀、满足多元化个性化服务需求、打造学风建设宣传平台、发挥行业与学科平台引领性服务等方面改良和优化,为作者提供更精准、贴切的服务。

关键词: 官网, 农业期刊, 网站建设, 增值服务模式, 宣传平台

Abstract:

[Purposes] This paper aims to summarize and analyze the current situation and problems of agricultural journal websites, thereby providing reference ideas for website design to better serve authors. [Methods] We investigated the authentication of official websites of 32 comprehensive agricultural journals included in A Guide to the Core Journals of China (2017) and analyzed the status quo and problems of website construction from the perspective of authors. [Findings] All the 32 journals have official websites, with 26 authenticated on Baidu, only 9 on 360 Search, and 0 on Sogou. In spite of reasonable layout structure, most of the websites are formulaic. Journals should improve the value-added services such as quick answering of questions, free full-text download and reading, and diversified reading modes, guide authors to strengthen academic self-discipline, and offer academic and industrial frontiers on the mobile media platforms. [Conclusions] Journals should assist authors in finding the official websites through multiple channels, provide detailed instructions and guidance in a humanistic manner and diversified and personalized services on the official websites, add academic atmosphere construction and industry and discipline frontiers to the websites, so as to better serve the authors.

Key words: Official website, Agricultural journal, Website construction, Value-added service model, Publicity platform