[Purposes] This paper aims to analyze the direction for the transformation and development of popular science journals. [Methods] Taking excellent popular science journals as examples, we combined with theoretical exploration to explore the measures and effectiveness of content productization and total branding operation of popular science journals.[Findings] Under the premise of insisting that content is king, popular science journals build the new media platform, productize the content of print publications and new media, seize the opportunity of knowledge payment, expand value-added services, and promote the social and economic benefits of popular science journals. [Conclusions] Popular science journals should build on their own content and seek for transformation and development through content productization and total branding operation.
Popular science journal,
Total branding operation,