【目的】 调研我国传统媒体跨界融合特征,探析我国科技期刊跨界融合的发展方向。【方法】 通过文献调研跨界融合的概念及研究现状,结合案例分析传统媒体跨界融合特点。【结果】 科技期刊要坚持从平台、内容、传播3个方面进行跨界发展,围绕用户需求提供优质内容与跨界服务,增强科技期刊的引领作用。【结论】 科技期刊可通过增强出版跨界关联更多的知识点及服务;也可以在平台上提供更多围绕科研过程的知识服务;还可以拓宽服务对象及范围,通过跨界教育、跨界科普等扩大社会影响,惠及大众,从而实现科技强国。
[Purposes] This paper investigates the characteristics of cross-border integration of Chinese traditional media,so as to explore the trend of cross-border integration for Chinese scientific journals.[Methods] We summarized the concept and research status of cross-border integration through literature research and case analysis, and analyzed the characteristics of cross-border integration of traditional media combined with the case analysis. [Findings] The construction of cross-border integration of Chinese scientific journals needs to be carried out from three aspects of platform, content, and communication, provide high-quality content and cross-border services according to user needs, and enhance the leading role of scientific journals. [Conclusions] Scientific journals can link knowledge points and services across fields by enhanced publishing, and provide knowledge services around the scientific research process. The service objects and scope can also be broadened by cross-border education and cross-border science popularization, which will expand social influence, benefit the public, and rejuvenate the country through science and technology.
Cross-border science popularization,
李小燕,郑军卫,田欣,张蕾春,王晓晨. 我国科技期刊跨界融合现状及构建设想[J]. 中国科技期刊研究, 2020, 31(2): 135-140.
LI Xiaoyan,ZHENG Junwei,TIAN Xin,ZHANG Leichun,WANG Xiaochen. Current situation and construction trend of cross-border integration of Chinese scientific journals[J]. Chinese Journal of Scientific and Technical Periodicals, 2020, 31(2): 135-140.