Abstract:

[Purposes] This paper investigates the current status of media convergence matrices in Chinese scientific journals and provides recommendations for enhancing their communication capabilities. [Methods] Through online research and literature analysis, we analyzed the environment surrounding media convergence matrices in Chinese scientific journals. Meanwhile, we conducted a thorough investigation via online questionnaires in four areas including content, communication platform, live broadcasting, and operation and maintenance. [Findings] The findings demonstrate that China has provided a sound policy environment, technical foundation, and reliable channel support for integrating scientific journals into the media. Journals have made significant progress in constructing media convergence matrices in content, communication platforms, live broadcasting, and operation and maintenance. However, there are still certain challenges, including the limited variety of content and communication methods, the shortage of media talents, and inadequate design and administration of the entire media convergence ecosystem. [Conclusions] The construction of media convergence matrices for Chinese scientific journals should expand media communication channels, improve media knowledge skills, and enrich media knowledge service products. Additionally, a pathway for media convergence development is proposed to build a robust media convergence communication ecosystem for scientific journals.

Key words: Academic journal, Media convergence, Knowledge service, Questionnaire

摘要：

【目的】 调查我国科技期刊融媒体矩阵构建现状,为提升期刊融媒体传播能力提供参考。【方法】 通过网络调研和文献分析,剖析我国科技期刊融媒体构建环境。通过在线问卷调查,从内容、传播平台、直播、运维等4个维度展开全面分析。【结果】 我国为科技期刊的媒体融合之路提供了良好的政策环境、技术基础及渠道保障。期刊融媒体矩阵构建在内容、传播平台、直播、运维等方面蓬勃发展,但仍然存在缺乏多样化的内容形式、传播方式,媒体人才匮乏,缺乏全链条融合传播生态体系的布局和管理等问题。【结论】 我国科技期刊融媒体矩阵构建应拓宽媒体传播渠道、提升编辑知识技能、丰富融媒体知识服务产品、打造媒体融合发展路径,从而构建科技期刊媒体融合传播生态体系。

关键词: 学术期刊, 媒体融合, 知识服务, 问卷调查