中国科技期刊研究 ›› 2017, Vol. 28 ›› Issue (10): 936-940. doi: 10.11946/cjstp.201705130378

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基于“H5+微信”的科技期刊新媒体融合

张扬   

  1. 煤炭科学研究总院出版传媒集团,北京市朝阳区青年沟路5号 100013
  • 收稿日期:2017-05-13 修回日期:2017-06-28 出版日期:2017-10-15 发布日期:2017-10-15
  • 作者简介:张 扬(ORCID:0000-0003-3047-2992),硕士,编辑,新媒体事业部副主任,E-mail: cst1604@126.com

Media convergence of scientific journals based on H5 plus WeChat

ZHANG Yang   

  1. Publishing & Media Group, China Coal Research Institute, 5 Qingniangou Road, Chaoyang District, Beijing 100013, China
  • Received:2017-05-13 Revised:2017-06-28 Online:2017-10-15 Published:2017-10-15

摘要:

【目的】 探索科技期刊数字出版转型和媒体融合之路,提升科技期刊新媒体传播的策划能力和移动互联网传播水平。【方法】 采用“H5+微信”的媒体融合模式对刊物宣传、专题组稿、增强出版、新闻事件深度报道、热点抓取、会议和活动宣传、为广告客户提供增值数字广告和服务等进行探索和实践。【结果】 在“煤传媒”微信公众号的运营中融入“H5+微信”的媒体融合模式,取得了比常规微信宣传方式更好的传播效果。【结果】 “H5+微信”的媒体融合模式可大幅提高科技期刊数字传播和新媒体传播的水平,有效提升期刊影响力。

关键词: 科技期刊, H5, 微信, 媒体融合, 增强出版

Abstract:

[Purposes] This study aims to explore the method of digital publishing transformation and media convergence on scientific journals, promote the planning ability of new media communication, and enhance the communication ability of mobile internet. [Methods] The author used the pattern based on H5 plus WeChat to practice on media convergence for journal publicity, soliciting manuscripts, enhancing publishment, reporting important news in-depth, capturing hotspots, propagandizing meetings and activities, and providing the value-added services on digital advertising. [Findings] The operation of coal media WeChat public account with H5 has gained better communication affection than normal pattern. [Conclusions] The media convergence pattern based on H5 plus WeChat could greatly improve the digital communication and new media level, and promote the influence of scientific journals.

Key words: Scientific journal, HTML5, WeChat, Media convergence, Enhanced publishment