【目的】 探究投稿行为的影响因素与机制,依此以面向投稿者的视角为科技期刊建设提出相应的建议。【方法】 通过访谈16位有投稿经历的投稿者获取资料,借鉴扎根理论三级编码方法,以计划行为理论为内在逻辑,通过开放式编码、主轴编码和选择式编码,确认投稿行为的影响因素与作用机制。【结果】 投稿行为的影响因素分为投稿主观规范、投稿知觉行为控制和投稿行为态度三类,其产生影响的逻辑分别表现为投稿者的遵从、评估和感知,并依此构建形成投稿行为的影响机制模型。【结论】 从投稿主观规范、投稿知觉行为控制、投稿行为态度三个层面对科技期刊建设提出建议,以提升投稿者的投稿意愿,促使其完成投稿行为。
[Purposes] This paper aims to investigate the factors and mechanisms that influence the submission behavior of scientific journals, and further propose suggestions for the construction of scientific journals from a contributor-oriented perspective. [Methods] By interviewing 16 contributors with submission experience and drawing on the three-stage coding method of Grounded Theory, we identified the influencing factors and mechanisms of submission behavior through open coding, axial coding, and selective coding, with the Theory of Planned Behavior as the internal logic. [Findings] The influencing factors of submission behavior fell into three categories: subjective norms of submission, perceived behavioral control of submission, and behavioral attitude towards submission, the logic of which was manifested by contributors' compliance, evaluation, and perception, respectively. The influencing mechanism model of submission behavior was therefore constructed. [Conclusions] Suggestions are made for the construction of scientific journals from subjective norms of submission, perceived behavioral control of submission, and behavioral attitude towards submission, in order to enhance contributors' willingness to submit manuscripts and motivate them to complete submission behaviors.
Theory of Planned Behavior,