摘要：

【目的】探讨建立科技期刊微信公众平台运营考核指标体系,促进科技期刊跨媒体融合,发挥微信公众平台的传播优势。【方法】采取跨学科研究法和经验总结法相结合的研究方式,提出多个核心的考核指标与考核方法。【结果】通过建构科技期刊微信公众平台考核指标体系,为科技期刊微信公众平台运营提供重要参考依据。【结论】科技期刊微信公众平台跨媒体运营的核心是要建立科学的考核指标体系,利用考核指标提升微信公众平台的运营效率,提升科技期刊的品牌形象和市场竞争力。

关键词: 科技期刊, 微信公众平台, KPI, 期刊运营, 数字出版

Abstract:

[Purposes] This study aims at analyzing the operation index system of the scientific journals'WeChat;thus it can promote cross-media integration of scientific journals,and take the advantages of the WeChat operation.[Methods] The study proposed the core indicators by adopting methods such as interdisciplinary research and empirical research.[Findings] The operation index system of the scientific journals'WeChat provides an important reference for the operation of scientific journals.[Conclusions] The scientific evaluation index system of WeChat would improve operational efficiency of scientific journals,ultimately enhancing brand awareness and competitiveness.

Key words: Scientific journal, WeChat public platform, KPI, Periodical operation, Digital publishing