摘要：

目的 破解医学期刊科普传播面临的受众分层模糊、内容转化粗放、渠道配置失当3大困境，探索建立高效的科普传播模式。 方法 基于传播学与系统科学等理论基础，构建“受众-内容-渠道”三维协同模型，提出配套实施路径，并以《世界儿科杂志（英文）》为案例进行实践应用。 结果 通过系统实施传播受众的多维细分与画像、传播内容的适配性生产与转译、传播渠道的多元化建设与配置等策略，期刊科普活动的受众参与度、学术成果的受众关注度与期刊品牌的行业认可度都得到了明显提升，验证了三维协同模型的可操作性及有效性。 结论 医学期刊科普传播面临的3大困境并非彼此孤立，三维协同模型通过受众、内容与渠道的动态适配与系统协同，为破解上述困境提供了可行路径，可为业内期刊开展科普工作提供参考借鉴。

关键词: 科普传播, 医学期刊, 三维协同模型, 案例分析

Abstract:

Purposes To address the three major challenges faced by medical journals in popular science communication， namely， the ambiguity of audience stratification， the rough transformation of content， and the improper allocation of channels， and to explore the establishment of an efficient popular science communication model. Methods By drawing on the core theoretical ideas of communication studies and systems science， a three-dimensional collaborative model of “Audience-Content-Channel” was constructed. A corresponding implementation path was proposed， and practical application was carried out using the World Journal of Pediatrics as a case study. Findings Through the systematic implementation of strategies such as multi-dimensional segmentation and profiling of communication audiences， adaptive production and translation of communication content， and diversified construction and allocation of communication channels， the audience participation in the journal’s popular science activities， the audience attention to academic achievements， and the industry recognition of the journal brand have all been significantly enhanced， verifying the operability and effectiveness of the three-dimensional collaborative model. Conclusions The three challenges faced by medical journals in popular science communication are not isolated from each other. The three-dimensional collaborative model， through the dynamic adaptation and systematic collaboration of audiences， content， and channels， provides a feasible path to solve these challenges and can serve as a reference for other journals in the industry to carry out popular science communication.

Key words: Popular science communication, Medical journals, Three-dimensional collaborative model, Case analysis