中国科技期刊研究 ›› 2024, Vol. 35 ›› Issue (5): 577-585. doi: 10.11946/cjstp.202404080340

• 第二届科技期刊学术论坛专题 • 上一篇    下一篇

科技期刊产业链价值流动机制和优化策略研究

杨海平()(), 张冰越, 吴瑞琳, 覃周亚   

  1. 南京大学信息管理学院,江苏省南京市栖霞区仙林大道163号 210023
  • 收稿日期:2024-04-08 修回日期:2024-04-17 出版日期:2024-05-15 发布日期:2024-06-11
  • 作者简介:

    杨海平(ORCID:0009-0009-4027-5950),博士,教授,E-mail:

    张冰越,博士研究生

    吴瑞琳,硕士研究生

    覃周亚,硕士研究生。

    作者贡献声明: 杨海平:提出研究思路,指导研究实施,撰写和修改论文; 张冰越:设计研究框架,撰写和修改论文; 吴瑞琳,覃周亚:梳理文献和数据,提出修改建议。

Value flow mechanism and optimization strategy of scientific journal industry chain

YANG Haiping()(), ZHANG Bingyue, WU Ruilin, QIN Zhouya   

  1. School of Information Management, Nanjing University, 163 Xianlin Avenue, Qixia District, Nanjing 210023, China
  • Received:2024-04-08 Revised:2024-04-17 Online:2024-05-15 Published:2024-06-11

摘要:

【目的】分析科技期刊产业链结构与产业链价值流动规律,为科技期刊产业链价值优化提出建议。【方法】运用知识管理的基本理论对科技期刊产业知识链的上游、中游和下游进行梳理。基于价值链理论,结合科技期刊产业链,明确供应链、增值链、输出链等分链条的价值活动,明晰科技期刊产业各环节的价值流向。【结果】以知识的流动为核心构建上游生产与组织、中游发行与传播和下游服务与应用的科技期刊产业链结构图。从价值增值的角度分析模块间的价值流动,并构建科技期刊产业链价值流动模型。【结论】科技期刊产业链存在价值流动堵塞、纵深拓展不足、利益分配失衡等问题。科技期刊应打破资源壁垒,实现协同共享;加速吸引资本注入,明确收益机制;深入挖掘内容资源,探索跨界增值渠道;完善技术手段,革新产业生态。

关键词: 科技期刊, 产业链, 价值链, 价值流动

Abstract:

[Purposes] This paper aims to analyze the structure and value flow patterns within the scientific journal industry chain, to offer recommendations for optimizing the value. [Methods] Using the basic theory of knowledge management, this paper delineated the upstream, midstream, and downstream components of the knowledge chain within scientific journals. Based on the value chain theory and integrating it with the scientific journal industry chain, this paper elucidated the value activities across sub-chains such as the supply chain, value-added chain, and output chain, thereby elucidating the value flow across various segments of the scientific journal industry. [Findings] Centering on the flow of knowledge, this paper constructs a structural diagram of the scientific journal industry chain, encompassing upstream production and organization, midstream distribution and dissemination, and downstream service and application. Additionally, an analysis of value flow among modules is conducted from a value appreciation perspective, culminating in the construction of a value flow model for the scientific journal industry chain. [Conclusions] The scientific journal industry chain faces challenges including value flow blockages, inadequate depth expansion, and imbalanced benefit distribution. To address these challenges, scientific journals should surmount resource barriers to foster synergistic sharing, expedite the attraction of capital infusion while delineating revenue mechanisms, deeply excavate content resources, explore cross-border value-added channels, and enhance technical capabilities to innovate the industrial ecosystem.

Key words: Scientific journal, Industry chain, Value chain, Value flow