中国科技期刊研究 ›› 2022, Vol. 33 ›› Issue (7): 837-843. doi: 10.11946/cjstp.202206080446

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学术期刊出版运营的“术”与“道”

盛怡瑾1)()(), 唐果媛2,3), 初景利2,3),*()()   

  1. 1)中国农业大学图书馆,北京市海淀区清华东路17号 100083
    2)中国科学院文献情报中心,北京市海淀区中关村北四环西路33号 100190
    3)中国科学院大学经济与管理学院图书情报与档案管理系,北京市海淀区中关村北四环西路33号 100190
  • 收稿日期:2022-06-08 修回日期:2022-06-18 出版日期:2022-07-15 发布日期:2022-08-25
  • 通讯作者: 初景利 E-mail:shengyijin@cau.edu.cn;chujl@mail.las.ac.cn
  • 作者简介:盛怡瑾(ORCID:0000-0001-5653-9062),博士,馆员,E-mail: shengyijin@cau.edu.cn
    唐果媛,博士研究生,馆员。

"Technique" and "Tao" in the operation of academic journal publishing

SHENG Yijin1)()(), TANG Guoyuan2,3), CHU Jingli2,3),*()()   

  1. 1) Library of China Agricultural University, 17 Qinghua Donglu, Haidian District, Beijing 100083, China
    2) National Science Library, Chinese Academy of Sciences, 33 Beisihuan Xilu, Zhongguancun, Haidian District, Beijing 100190, China
    3) Department of Library, Information and Archives Management, School of Economics and Management, University of Chinese Academy of Sciences, 33 Beisihuan Xilu, Zhongguancun, Haidian District, Beijing 100190, China
  • Received:2022-06-08 Revised:2022-06-18 Online:2022-07-15 Published:2022-08-25
  • Contact: CHU Jingli E-mail:shengyijin@cau.edu.cn;chujl@mail.las.ac.cn

摘要:

【目的】 帮助学术期刊把握出版运营的原则与本质,打破运营误区,提升运营能力,为期刊出版的有效运营提供参考。【方法】 针对学术期刊出版运营中的误区和不良现象,剖析期刊发展“术”与“道”的差异及关系,揭示学术期刊出版运营的本质。【结果】 “道”是根本,以“道”驭“术”,以“术”促“道”,不仅是学术期刊出版初心和本原的回归,更是学术期刊生存发展的需要。【结论】 学术期刊需要牢记初心使命、坚守学术定力,科学认识期刊出版运营的影响因素,系统调用运营全要素,不为“名”所困扰,不为评价指标所羁绊,实现有效运营与可持续发展。

关键词: 学术期刊, 出版运营, 期刊功能, “术”与“道”

Abstract:

[Purposes] This paper is to help academic journals grasp the principles and essence of publishing operations, avoid operational misunderstandings, and enhance operational capabilities. [Methods] The paper analyzed the differences and relationships between "Technique" and "Tao" of journal development in response to misunderstandings and undesirable phenomena in academic journal publishing operations, so as to reveal the true meaning of academic journal publishing operations. [Findings] "Tao" is the fundamental. Using "Tao" to control "Technique" and using "Technique" to promote "Tao", is not only the return of the original intention and originality of academic journal publishing, but also the need for the survival and development of academic journals. [Conclusions] Academic journals need to keep in mind their original academic aspirations, adhere to academic composure, scientifically understand the factors that affect operations of journal publishing, systematically consider the whole elements of operation, not be trapped by fame, and not be fettered by evaluation indicators, so as to achieve effective operation and sustainable development.

Key words: Academic journal, Publishing operation, Journal function, "Technique" and "Tao"