摘要：

【目的】根据对农学类学术期刊作者的调查,探索学术期刊数字化传播途径和策略。【方法】利用问卷星对《中国生态农业学报(中英文)》的作者进行文献检索和获取途径、全文深度阅读习惯等的调查分析,在此基础上提出农学类学术期刊的数字化传播体系和策略。【结果】“撰写论文”和“科研立项”是受访者进行文献检索的主要原因;“试验和写作需要”和“推荐内容有启发或参考价值高”是获取全文的第一和第二动机。大型文献数据库是科研人员查找文献和获取全文的最主要途径,期刊网站在此方面也具有重要作用;搜索引擎是科研人员了解期刊文献的最主要途径和查找文献的第二重要途径;以微信为代表的自媒体平台和以在线文档分享平台为代表的网络传播平台在科研人员了解和获取文献时也具有重要作用。科研人员进行深度阅读时,主要针对试验和写作需求有选择地阅读,且主要关注文献的引言及讨论部分。【结论】农学类学术期刊在稿件处理过程中应注意突出重点、强化高学术价值内容;对文献进行合理的碎片化处理,吸引读者兴趣,促进深度阅读。编辑部应针对自身特点,充分利用网络资源,建立由大型文献数据库、期刊官网、网络平台和自媒体组成的数字化传播体系。

关键词: 学术期刊, 数字化传播, 农学, 文献搜索, 文献获取, 深度阅读

Abstract:

[Purposes] Based on the investigation of the authors of agricultural academic journals, this paper explores the digital dissemination measures and strategies of agricultural academic journals. [Methods] Questionnaire method was used based on the Sojump. The questionnaire about searching method, access ways, and in-depth reading habits related to journal articles was designed and sent to authors of Chinese Journal of Eco-Agriculture, and a total of 489 questionnaires were collected. [Findings] "Writing a paper" and "scientific research project application" are two important reasons for literature retrievals, and "needs of experiment and writing paper" is the top motive of obtaining the full text. "High reference value of the recommendation" is the second reason for obtaining the full text. The bibliographic database is the most important way of searching and obtaining journal articles. The website of journal also plays an important role in full text searching and accessing. The search engine is the first choice of researchers when learning an article, and the second choice of researchers when searching and obtaining the full text. When carrying out in-depth reading, researchers mainly read selectively for the needs of experiment and writing, and mainly focus on the introduction and discussion of the paper. WeChat and online document platforms play supplementary roles in digital dissemination of academic journal papers. [Conclusions] In the process of editing and negotiating with the authors, it is necessary for agricultural academic journals to highlight the key academic points and strengthen the content with high academic value. The literature should be reasonably fragmented to attract readers' interest and promote in-depth reading. According to its own characteristics, the editorial department should make full use of network resources and establish a digital dissemination system composed of large-scale document databases, journal websites, network platforms, and we-media.

Key words: Academic journal, Digital dissemination, Agriculture, Literature retrieval, Literature obtaining, In-depth reading