【目的】 以世界科技出版公司为镜鉴,分析我国借助数字出版平台实现科技期刊“造船出海”的可行性和基本思路。【方法】 总结世界科技出版公司的发展脉络及市场演变,借助资料流概念说明平台品牌和期刊品牌相互促进的“造船出海”策略,结合我国实际阐释其可行性,并指出建设思路和需克服的困难。【结果】 我国完全有能力打造具有自主知识产权的数字出版平台,将期刊的市场化运营权掌握在自己手中,实现科技期刊的集群化和国际化。【结论】 需将内容资源视为在不同载体之间自由流动的可增值的资料流,打破期刊出版机构之间的壁垒,建立整体协调的利益分配机制,让内容资源充分流动起来,实现价值的无限增长。
[Purposes] Learning from the experience of World Scientific Publishing Company, this paper aims to analyze the feasibility and basic ideas of realizing "making sail" of China's scientific journals by means of digital publishing platform. [Methods] We summarized the market evolution of World Scientific Publishing Company, explained the mode of "making sail" in which platform brands and journal brands promote each other by virtue of the concept of data flow, explained its feasibility in combination with China's reality, and pointed out the construction ideas and the difficulties to be overcome. [Findings] China is fully capable of building a digital publishing platform with independent intellectual property rights, mastering the market operation right of journals in its own hands, and realizing the clustering and internationalization of scientific journals. [Conclusions] It is necessary to regard the content resources as the added-value data flow that flows freely among different carriers, break down the barriers between journal publishing institutions, establish an overall coordinated benefit distribution mechanism, make the content resources flow fully, and realize the unlimited growth of value.
World Scientific Publishing Company,