摘要:
【目的】分析Cell系列期刊的封面设计思路,提升国内科技期刊的封面设计水平。【方法】采取个案研究法,总结科技期刊科学与人文融合的封面设计策略。【结果】借鉴Cell系列期刊的科学与人文融合设计模式,完善国内科技期刊封面设计理论。【结论】科技期刊应根据期刊定位与学科特点,加强科学与人文融合封面故事策划,兼顾受众的审美与需求,重视纸质封面与在线数字封面同步设计。
关键词:
Cell,
科技期刊,
封面设计,
科技传播,
科学与人文,
科学可视化
Abstract:
[Purposes] The ideas in the cover design of Cell are analyzed to promote the cover design of domestic scientific journals.[Methods] The case study method was adopted to summarize the strategies in cover design by incorporating elements of humanities into science in scientific journals.[Findings] By referring to the design patterns of science and humanities incorporated in Cell,the cover design theories of domestic scientific journalswere expected to be refined.[Conclusions] According to the journal target readers and discipline characteristics,the cover story planning should be enhanced by incorporating more elements of humanities into science,considering audience's aesthetic appreciation and paying more attention to synchronous designs of paper covers and online digital covers.
Key words:
Cell,
Scientific journal,
Cover design,
Scientific communication,
Science and humanities,
Scientific visualization
周华清. 科技期刊封面科学与人文融合设计——以Cell系列期刊为例[J]. 中国科技期刊研究, 2016, 27(10): 1028-1035.
ZHOU Huaqing. The incorporation of science and humanity in scientific journal covers:taking Cell as an exam ple[J]. Chinese Journal of Scientific and Technical Periodicals, 2016, 27(10): 1028-1035.