[Purposes]Based on the experiences of successfully offering an agricultural university column （AUC） in Journal of Agricultural University of Hebei（agriculture and forestry education edition）, this paper is to provide references and enlightenment for the journals of local colleges and universities to serve their development and reform.[Methods]The case study was adopted to analyze the advantages and feasibility of AUC by investigating the chief columns in different social science journals of 10 domestic local agricultural colleges and universities to realize the smooth AUC running through innovating the journal running ideas such as the precise reader positioning,being people-oriented and the aid of the newmedia.[Findings]A good journal running effect was achieved by successfully offering AUC which are increased the contribution amount, improved the academ ic level of journals,expanded the breadth and depth of the article resources,and enlarged the periodical influence.[Conclusions]The practice shows that local university journals are bound to search out their own way of innovation and development in journal running in spite of all kinds of troubles.Through the analysis of their own conditions and advantages,they will keep up with the trend of the era development.
Local agricultural college journal,