【目的】 探析学术期刊论文科普化的方法和效果。【方法】 通过学术论文科普化并借助新媒体工具传播的典型实例分析,研究学术论文科普化的方法,覆盖论文遴选原则、写作要点、传播途径等。【结果】 将学术论文改写为科普文章,借助新媒体技术产生的传播效果远大于普通的学术论文推送,增加了作者、读者与期刊的黏性,但学术论文科普化工作对编辑提出了更多的要求。【结论】 学术期刊应借助新媒体工具开展论文科普化工作,提升学术论文的显示度,进而提升期刊影响力。
[Purposes] This paper aims to explore the methods and effects of the popularization of academic journal published papers.[Methods] Through the analysis of the typical examples of academic paper popularization and publicity via new media tools, we researched the methods for the popularization of academic papers, covering paper selection principles, writing points, transmission ways, etc.[Findings] By rewriting academic papers into popular science articles, with the help of new media technology, the transmission effect is far greater than that of the ordinary academic papers, which increases the stickiness among authors, readers, and journals. However, there are more requirements for editors.[Conclusions] Academic journals should make use of new media tools to popularize their papers, enhance the display degree of academic papers, and thus promote the influence of journals.
Popular science article,