中国科技期刊研究 ›› 2015, Vol. 26 ›› Issue (6): 600-606. doi: 10.11946/cjstp.201501050015

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科技期刊跨媒体融合发展模式——以《建筑学报》为例

张艳萍   

  1. 福建工程学院人文学院,福建省福州大学城学园路3号 350108
  • 收稿日期:2015-01-05 修回日期:2015-05-01 出版日期:2015-06-15 发布日期:2015-06-15
  • 作者简介:张艳萍(ORCID:0000-0003-1532-0317),讲师,E-mail: 3380550@qq.com

Crossmedia convergence developmentmodel of Scientific journals:taking Architectural Journal as an exam ple

ZHANG Yanping   

  1. College of Humanities of Fujian University of Technology,3 Xueyuan Road Fuzhou University City,Fujian 350108,China
  • Received:2015-01-05 Revised:2015-05-01 Online:2015-06-15 Published:2015-06-15

摘要: 目的 在媒体融合的背景下科技期刊发展存在问题,需要探讨科技期刊的发展模式。方法 采取个案研究的方式,分析和总结科技期刊的发展策略。结果 科技期刊应该进行跨媒体融合,进行市场化的运作,明确科技期刊的市场定位,重视期刊的出版与经营,全面提升科技期刊的核心竞争力。结论 跨媒体融合发展是提升科技期刊竞争力的有效模式,也是未来科技期刊的发展趋势。

关键词: 媒体融合, 科技期刊, 经营策略, 建筑学报, 营销

Abstract:

[Purpose] There are some problems in the development of scientific journals.It is necessary to explore the development mode of the scientific journals under the background of media convergence.[Methodology] This paper adopts amethod of case study to analyze the development strategy of scientific journals.[Findings]The scientific journals should enhance the core competitiveness by cross-media integration,market-oriented operation,market positioning,and pay more attention to publishing and management.[Conclusions] The cross-media integration is the effectivemode to enhance the competitiveness of scientific journals,but also the development trend of scientific journals in the future.

Key words: Media convergence, scientific journals, Management strategy, Architectural Journal, Marketing