摘要: 目的 在媒体融合的背景下科技期刊发展存在问题,需要探讨科技期刊的发展模式。方法 采取个案研究的方式,分析和总结科技期刊的发展策略。结果 科技期刊应该进行跨媒体融合,进行市场化的运作,明确科技期刊的市场定位,重视期刊的出版与经营,全面提升科技期刊的核心竞争力。结论 跨媒体融合发展是提升科技期刊竞争力的有效模式,也是未来科技期刊的发展趋势。
关键词:
媒体融合,
科技期刊,
经营策略,
建筑学报,
营销
Abstract:
[Purpose] There are some problems in the development of scientific journals.It is necessary to explore the development mode of the scientific journals under the background of media convergence.[Methodology] This paper adopts amethod of case study to analyze the development strategy of scientific journals.[Findings]The scientific journals should enhance the core competitiveness by cross-media integration,market-oriented operation,market positioning,and pay more attention to publishing and management.[Conclusions] The cross-media integration is the effectivemode to enhance the competitiveness of scientific journals,but also the development trend of scientific journals in the future.
Key words:
Media convergence,
scientific journals,
Management strategy,
Architectural Journal,
Marketing
张艳萍. 科技期刊跨媒体融合发展模式——以《建筑学报》为例[J]. 中国科技期刊研究, 2015, 26(6): 600-606.
ZHANG Yanping. Crossmedia convergence developmentmodel of Scientific journals:taking Architectural Journal as an exam ple[J]. Chinese Journal of Scientific and Technical Periodicals, 2015, 26(6): 600-606.