Abstract:

[Purposes] Taking medical scientific journals as examples, this paper empirically analyzes the relationship between the operation of WeChat official accounts and its academic influence in scientific journals, and gives advises for the operation. [Methods] The medical official accounts in the list of the WeChat official account of the scientific journals in July 2018 were selected. And their WeChat Index (WCI), the quantity of article reading and praise, citation frequencies of related articles, and impact factors were counted. Then empirical analysis was conducted through statistical analysis methods such as correlation analysis.[Findings] There is no significant correlation between the WCI and the impact factors of the medical scientific journals, and there is no significant difference between the citation frequencies of the pushed articles and the un-pushed articles. [Conclusions] The current operation of the WeChat official account of the scientific journals has a limited effect on improving their academic influence. It can be improved by considering the needs of researchers and the readability of articles.

Key words: Scientific journal, WeChat official account, Academic influence

摘要：

目的 以医学期刊为例,实证分析科技期刊微信公众号运营情况与其学术影响力之间的关系,并对微信公众号运营提出建议。方法 选择清博数据大平台2018年7月科技期刊微信公众号榜单中的医学类公众号,统计其微信传播指数、文章阅读量和点赞数、相关论文的被引频次、期刊影响因子,通过相关性分析等方法进行实证分析。结果 医学期刊微信公众号的微信传播指数与其影响因子之间无明显相关关系,且被推送论文的被引频次与未被推送论文的被引频次之间不存在统计学差异。结论 目前,科技期刊微信公众号的运营对提升期刊学术影响力的作用有限,可以从重视研究者的需求、增加文章的易读性等方面进行改进。

关键词: 科技期刊, 微信公众号, 学术影响力