Chinese Journal of Scientific and Technical Periodicals ›› 2022, Vol. 33 ›› Issue (1): 24-30. doi: 10.11946/cjstp.202110080783

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Service mode innovation of scientific journals in the era of new media: Based on the practice of National Remote Sensing Bulletin

YOU Di(), LI Wei, BIAN Zhao, YAN Jun*()   

  1. Editorial Office of National Remote Sensing Bulletin, Aerospace Information Research Institute, Chinese Academy of Sciences, 19 North 4th Ring West Road, Haidian District, Beijing 100190, China
  • Received:2021-10-08 Revised:2021-11-08 Online:2022-01-15 Published:2022-01-15
  • Contact: YAN Jun E-mail:youdi@aircas.ac.cn;nrsb@aircas.ac.cn

新媒体环境下科技期刊用户服务创新探索——以《遥感学报》为例

尤笛(), 李薇, 边钊, 闫珺*()   

  1. 中国科学院空天信息创新研究院《遥感学报》编辑部,北京市海淀区北四环西路19号 100190
  • 通讯作者: 闫珺 E-mail:youdi@aircas.ac.cn;nrsb@aircas.ac.cn
  • 作者简介:尤笛(ORCID:0000-0002-0466-1899),博士研究生,编辑,E-mail: youdi@aircas.ac.cn;|李薇,博士,编辑;|边钊,博士,副编审。
  • 基金资助:
    中国科学院自然科学期刊编辑研究会2021年资助课题“新媒体环境下科技期刊用户需求细分及服务优化探索”(YJH202117);中国科技期刊卓越行动计划选育高水平办刊人才子项目—青年人才支持项目“编辑出版新技术与新业态案例研究——融媒体时代学术成果传播与交流的创新路径研究”(2021ZZ051902)

Abstract:

[Purposes] This paper aims to explore new service modes of scientific journals via new media, with a view to providing more precise services for different users and a reference for the service of Chinese scientific journals. [Methods] With the methods of questionnaire survey, interview, and data analysis, the user's requirements for new media services of National Remote Sensing Bulletin in multiple dimensions were investigated, and targeted services for different users such as students, young scholars, and senior experts were provided with a variety of new media techniques. [Findings] Through practice, National Remote Sensing Bulletin has become more popular, with a large number of new users and followers, and paper quality, academic activities, and journal impact have been improved. [Conclusions] Scientific journals should give priority to user needs to analyze the diversified needs and provide targeted services via various media techniques. Moreover, they should make full use of the new media platforms of other journals in the same field to achieve a win-win result and further boost the development of world-leading academic journals.

Key words: Scientific journal, New media matrix, User group division, Differentiated service, Media interaction

摘要:

【目的】 探索利用新媒体技术对科技期刊用户服务方式进行创新,以期为不同类型的用户提供更精准的服务,也为我国科技期刊的用户服务提供参考。【方法】 结合《遥感学报》新媒体运营实践,采用问卷调查、用户访谈、数据分析3种方法,多维度调研用户对新媒体服务的需求,利用多种新媒体手段为学生、青年学者、资深专家等不同用户提供差异化服务。【结果】 通过实践,《遥感学报》的品牌形象更加深入人心,收获了大量新的用户和粉丝,在吸引优质稿源、组织学术活动、扩大期刊影响力等方面均有所提升。【结论】 科技期刊要以用户需求为导向,深入分析不同用户群体的多元化需求,利用多种媒体手段提供差异化服务,加强各媒体平台的互联互动、互促互补,实现新媒体与科技期刊的融合创新,助力一流学术期刊建设。

关键词: 科技期刊, 新媒体矩阵, 用户群体划分, 差异化服务, 媒体联动