Chinese Journal of Scientific and Technical Periodicals ›› 2022, Vol. 33 ›› Issue (1): 49-57. doi: 10.11946/cjstp.202106280517

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Influence mechanisms of the submission behavior of scientific journals: From the perspective of the Theory of Planned Behavior

WANG Hui1,2)(), XU Lifang3)   

  1. 1) School of Journalism and Media, Chongqing Normal University, 37 University City Middle Road, Shapingba District, Chongqing 401331, China
    2) Faculty of Humanities and Social Sciences, City University of Macau, Avenida Padre Tomás Pereira Taipa, Macau 999078, China
    3) Institute of Digital Publishing, Wuhan University, 299 Bayi Road, Wuchang District, Wuhan 430072, China
  • Received:2021-06-28 Revised:2021-11-26 Online:2022-01-15 Published:2022-01-15

计划行为理论视角下科技期刊投稿行为的影响机制分析

王慧1,2)(), 徐丽芳3)   

  1. 1)重庆师范大学新闻与传媒学院,重庆市沙坪坝区大学城中路37号 401331
    2)澳门城市大学人文与社会科学学院,澳门氹仔徐日昇寅公马路 999078
    3)武汉大学数字出版研究所,湖北省武汉市武昌区八一路299号 430072
  • 作者简介:王慧(ORCID:0000-0001-8176-2223),博士研究生,讲师,E-mail: 992854112@qq.com;|徐丽芳,博士,教授。
  • 基金资助:
    四川大学“从0到1”创新研究重点项目“科技期刊产业链的完善度评价模型构建及其整合研究”(2020CXQ01);澳门基金会课题“澳门文化产业创新生态系统研究”(MF2011)

Abstract:

[Purposes] This paper aims to investigate the factors and mechanisms that influence the submission behavior of scientific journals, and further propose suggestions for the construction of scientific journals from a contributor-oriented perspective. [Methods] By interviewing 16 contributors with submission experience and drawing on the three-stage coding method of Grounded Theory, we identified the influencing factors and mechanisms of submission behavior through open coding, axial coding, and selective coding, with the Theory of Planned Behavior as the internal logic. [Findings] The influencing factors of submission behavior fell into three categories: subjective norms of submission, perceived behavioral control of submission, and behavioral attitude towards submission, the logic of which was manifested by contributors' compliance, evaluation, and perception, respectively. The influencing mechanism model of submission behavior was therefore constructed. [Conclusions] Suggestions are made for the construction of scientific journals from subjective norms of submission, perceived behavioral control of submission, and behavioral attitude towards submission, in order to enhance contributors' willingness to submit manuscripts and motivate them to complete submission behaviors.

Key words: Scientific journal, Submission behavior, Theory of Planned Behavior, Influence mechanism

摘要:

【目的】 探究投稿行为的影响因素与机制,依此以面向投稿者的视角为科技期刊建设提出相应的建议。【方法】 通过访谈16位有投稿经历的投稿者获取资料,借鉴扎根理论三级编码方法,以计划行为理论为内在逻辑,通过开放式编码、主轴编码和选择式编码,确认投稿行为的影响因素与作用机制。【结果】 投稿行为的影响因素分为投稿主观规范、投稿知觉行为控制和投稿行为态度三类,其产生影响的逻辑分别表现为投稿者的遵从、评估和感知,并依此构建形成投稿行为的影响机制模型。【结论】 从投稿主观规范、投稿知觉行为控制、投稿行为态度三个层面对科技期刊建设提出建议,以提升投稿者的投稿意愿,促使其完成投稿行为。

关键词: 科技期刊, 投稿行为, 计划行为理论, 影响机制