Abstract:

[Purposes] This paper analyzes the operation and development status of WeChat official accounts of political academic journals in China, explores the relationship between the operation of WeChat official accounts and the academic influence of journals, and provides a reference for the improvement of the influence of academic journals and the management decisions of journal managers. [Methods] Taking CSSCI source journals of political science as the research object, this paper used nearly 15000 posts and social media indicators of 29 political journals' WeChat official accounts from 2014 to 2023. Combined with the comprehensive impact factor indicators of political journals, the paper used correlation analysis and regression analysis to test the correlation. [Findings] It is found that there is no significant correlation between the evaluation index of political journals' WeChat official accounts and the comprehensive impact factor of the journals, while the social media influence of a single post is negatively correlated with the comprehensive impact factor of the journals, and the comprehensive impact factor of the journals is positively correlated with the number of fans of the WeChat official accounts. [Conclusions] DAt present, the operation of WeChat official accounts of political journals has limited effect on improving their academic influence. Improving the academic influence of journals will help to achieve a virtuous circle in the development of social media accounts of journals.

Key words: Academic journal, WeChat official account, Bibliometric indicator, Social media metric, Academic influence

摘要：

【目的】 通过分析我国政治学学术期刊微信公众号的运营与发展现状，探究期刊微信公众号的运营与期刊学术影响力之间的关系，为学术期刊影响力的提升和期刊运营决策提供参考。【方法】 以政治学类CSSCI来源期刊为研究对象，基于2014—2023年29个政治学期刊微信公众号发布的近15000条推文及其社交媒体指标，结合政治学期刊的综合影响因子指标，使用相关分析和回归分析进行相关性检验。【结果】 政治学期刊微信公众号评价指标与期刊综合影响因子之间无明显相关关系，单篇推文社交媒体影响力与期刊综合影响因子呈负相关，期刊综合影响因子与其微信公众号的粉丝量存在正相关关系。【结论】 当前政治学期刊微信公众号的运营对提升学术影响力的效果有限，期刊学术影响力提升有助于期刊社交媒体账号发展的良性循环。

关键词: 学术期刊, 微信公众号, 文献计量指标, 社交媒体计量指标, 学术影响力