摘要：

【目的】 探索5G时代适宜科普期刊创新发展的策略,并为科普期刊经营管理者和编辑人员提供应对措施。【方法】 运用案例分析、比较研究和总结归纳的研究方法,从5G时代科普期刊用户的场景体验需求入手,构建科普期刊创新发展的场景体验新模式。【结果】 5G时代科普期刊应通过灵活多样的场景空间唤醒用户的体验兴趣,通过沉浸式科普内容让用户产生共情,让用户在与科普期刊的互动中产生在场感,并在内容再生产中重构用户体验。【结论】 一线编辑应探索出版立体期刊;杂志社应化被动为主动,积极引导用户行为;国家相关部门、协会与杂志社应共建集约化数字科普资源库,积极组建5G时代科普期刊创新发展智库。

关键词: 5G时代, 科普期刊, 用户场景体验需求, AEAR模式

Abstract:

[Purposes] This paper aims to explore strategies for the development of popular science journals in the age of 5G, which is expected to serve as a reference for the managers and editors of popular science journals. [Methods] With the methods of case analysis, comparative study, and summary, a new scene experience mode for popular science journals was constructed based on the scene experience requirements of users in the age of 5G. [Findings] In age of 5G, popular science journals should arouse users' experience interest via flexible and diverse scene spaces, stimulate the empathy of users with immersive content, make users feel the anwesen through their interaction with the journals, and restructure users' experience in content reproduction. [Conclusions] Editors should explore stereoscopic journals. Popular science journals should be proactive to guide user behavior. Related departments, associations, and publishers should build the intensive digital science popularization repository and establish think tank for innovation and development of popular science journals in the age of 5G.

Key words: The age of 5G, Popular science journal, Scene experience demand of user, AEAR mode