[Purposes] This paper aims to explore new methods for planning and marketing of popular science journals and enhance their influence in spreading and operation.[Methods] Firstly,the present developing situation of popular science journals was analyzed,and then the innovative ideas of I Am a Singer from the communication perspective was summarized.A comparison between I Am a Singer and popular science journals was performed at last,while the new marketing plans were generated.[Findings] On the basis of precise market positioning,the journal should firstly strengthen the team and get the core competitiveness and then utilize new media to expand profit space.Furthermore,pay more attention to the brand building and enlarge the scope of services.[Conclusions] It can be taken as references for the development of popular science journals by absorbing the successful experience of the similar cultural products.
Planning and marketing,
IAm a Singer,