摘要：

目的 以我国“双一区”英文科技期刊（入选科睿唯安JCR Q1区及中国科学院分区表一区）为代表，聚焦高水平英文科技期刊其在海内外融媒体环境下的传播现状，分析融媒体矩阵布局、传播特征及存在问题，并提出优化策略。 方法 系统调研了“双一区”英文科技期刊在国内平台（微信公众号、视频号、哔哩哔哩、科学网、头条）以及海外平台（X、Facebook、YouTube、LinkedIn、ResearchGate）的传播情况，采集并统计作品数量、转发数量、点赞数量、粉丝数量等指标，通过内容分析法、对比分析法等，并结合期刊影响因子（JIF）、微信传播指数（WCI）及X平台粉丝数量进行交叉分析，系统梳理期刊在融媒体传播的布局、内容策略与传播成效。 结果 我国高水平英文科技期刊已构建以微信公众号为核心，协同海内外多平台联动的融媒体矩阵，已具备较强的内容引导力和品牌影响力，但仍存在平台覆盖不均衡、跨平台传播效能差异显著等问题。 结论 我国高水平英文科技期刊已形成多层次融媒体矩阵，但视频平台与部分海外社交平台布局与运营方面仍有提升空间，应结合平台特征与期刊定位，优化矩阵建设，制定差异化与精准化运营策略，实现融媒体传播效能的最大化，为增强我国科技期刊国际话语权与竞争力提供有益借鉴。

关键词: 英文科技期刊, 高水平, 融媒体, 传播, 学术影响力

Abstract:

Purposes This study focuses on the current status of the dissemination of China’s high-level English-language scientific journals on integrated media platforms. It aims to explore their platform layout， dissemination characteristics， and existing challenges， and to propose preliminary development suggestions. Methods A systematic investigation was conducted on the dissemination of major integrated media platforms （WeChat official accounts， WeChat channels， Bilibili， ScienceNet， Toutiao， X， Facebook， YouTube， LinkedIn， and ResearchGate）. Metrics including number of posts， shares， likes， and followers were collected and analyzed using content analysis and comparative analysis methods. Cross-analysis was further performed combining journal impact factor （JIF）， WeChat communication index （WCI）， and X platform follower counts to systematically examine the layout models， content strategies， and dissemination effectiveness in media integration. Findings The findings show that China’ high-level English scientific journals have initially formed a media matrix centered on WeChat official accounts and coordinated with multiple domestic and international platforms with strong content guidance and brand influence， but overall issues remain， such as uneven platform coverage and varying dissemination effectiveness. Conclusions These journals have formed a multi-level media matrix， yet it is still needs to be improved in video platforms and certain overseas social media operations. Optimizing matrix construction and implementing differentiated， targeted operational strategies based on platform characteristics and journal positioning can maximize media dissemination effectiveness， providing valuable reference for enhancing the international visibility and competitiveness for achieving high-quality development.

Key words: English scientific journal, High-level, Media integration, Dissemination, Academic influence