[Purposes] This paper aims to reveal function of non-academic columns in Nature for enhancing academic impact of papers in Chinese scientific journals. [Methods] The components of non-academic columns, contents of essays and targeting readers, and counting words, citations, self-references of essays in non-academic columns of 4 issues of the Nature published in different years were analyzed. [Findings] The main function of the non-academic columns is to interpret Nature's academic papers through science communication, and the secondary function is to build a favorable environment for Nature itself, but rather than to simply obtain citations and self-references so that Nature can elevate the impact factor based on Scientific Citation Index. [Conclusions] The non-academic columns can promote and interpret Nature's academic papers to be widely read, accepted and applied in the reader's research through non-academic essays in the form of science communication, which may be one of key notes for Nature success. Chinese scientific journals should learn its advertisement ways and methods for academic papers. Among them, the short essays with around 120 words in English or 180 words in Chinese may easily be applied.
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翟万银. Nature非学术栏目研究及对我国科技期刊的启示[J]. 中国科技期刊研究, 2018, 29(12): 1183-1191.
ZHAI Wanyin. Non-academic columns in Nature: Components, functions, and implications for scientific journals in China[J]. Chinese Journal of Scientific and Technical Periodicals, 2018, 29(12): 1183-1191.