【目的】 了解我国民族高校科技期刊的媒体融合特征,评析其传播效果,为提升其影响力提供参考。【方法】 以9种北大核心民族高校科技期刊为调研对象,从期刊网站建设、互动服务平台设置、论文开放获取、新媒体运营等角度探讨媒体融合下民族高校科技期刊的传播力现状、问题与发展对策。【结果】 90%的民族高校科技期刊媒体融合下传播力一般或者良好,主要表现在期刊开放获取网站建设有待规范和优化、媒体形式比较单一、与用户互动不足、新媒体传播有待深入开发。【结论】 建议民族高校科技期刊充分利用新媒体增强传播力、拓展服务功能,集中优势资源树立民族高校科技期刊品牌形象,以媒体融合为切入点提升期刊的展示度和凝聚力。
[Purposes] This study aims to understand the media convergence characteristics and analyze the communication effect among national university scientific journals, which can provide reference for enhancing their influence. [Methods] Taking nine Peking University core national journals as examples, we discussed their communication status, problems, and development strategies under media convergence from the perspectives of journal website construction, setting of interactive service platform, open access for papers, and new media operation. [Finding] The communication capabilities of 90% of the national journals are general or good under the media convergence. The shortcoming lies in the points that the construction of open access websites is to be standardized and optimized, the media form is relatively simple, and the user interaction is insufficient. The new media communication needs further development. [Conclusions] It is suggested that national journals should make full use of new media to enhance the communication capabilities and expand the service functions, concentrate dominant resources to establish the brand image, and improve the journals' visibility and cohesion with media convergence as an entry point.
National university scientific journal,