[Purposes] Based on the analysis of reader-oriented research data, the evaluation elements of the communication power of scientific journals are identified, so as to provide references for publishers to improve the communication power of scientific journals. [Methods] By using the method of literature research, the concept and related evaluation indicators of the communication power of scientific journals were summarized, the relevant evaluation indicators were transformed into questionnaire questions, and the evaluation elements of the communication power of scientific journals were identified through the readers' questionnaire survey. [Findings] Through the statistics of SPSS and Mplus software, it is found that the communication power of scientific journals concerned by readers can be divided into three evaluation elements: communication effect, communication ability, and communication resources, and there is a correlation among these three elements. [Conclusions] The evaluation elements of communication power of scientific journals are perceived and reflected by the readers from three aspects: the academic influence of journals, the ability of knowledge dissemination, and the information of papers, so scientific journals should improve the communication power from the perspective of communication resources.
Communication power of scientific journal,