中国科技期刊研究 ›› 2020, Vol. 31 ›› Issue (8): 923-928. doi: 10.11946/cjstp.202006110576

• 能力建设 • 上一篇    下一篇

科技期刊传播力评价要素探讨

吕志军(), 朱楠, 曲凡, 刘冰, 常冬雨   

  1. 大连理工大学经济管理学院,辽宁省大连市高新园区凌工路2号 116024
  • 收稿日期:2020-06-11 修回日期:2020-06-27 出版日期:2020-08-15 发布日期:2020-08-15
  • 作者简介:吕志军(ORCID:0000-0002-8345-9399),博士,编审,博士生导师,E-mail: lv98@dl.cn;|朱 楠,博士研究生;|曲 凡,硕士研究生;|刘 冰,博士研究生;|常冬雨,硕士研究生。
  • 基金资助:
    国家自然科学基金“基于业务流程再造的科技期刊数字化出版模式研究”(71473030);国家自然科学基金“大数据驱动的我国网络科技期刊传播力提升机制与策略研究”(71874019)

Discussion on evaluation elements of the communication power of scientific journals

LYU Zhijun(), ZHU Nan, QU Fan, LIU Bing, CHANG Dongyu   

  1. School of Economics and Management, Dalian University of Technology, 2 Linggong Road, Gaoxin District, Dalian 116024, China
  • Received:2020-06-11 Revised:2020-06-27 Online:2020-08-15 Published:2020-08-15

摘要:

【目的】基于面向读者的调研数据分析,识别科技期刊传播力评价要素,为科技期刊出版单位提升科技期刊传播力提供借鉴和参考。【方法】采用文献调研法总结科技期刊传播力的概念和相关评价指标,并将相关评价指标转化成问卷调查题目,通过读者问卷调查识别科技期刊传播力评价要素。【结果】通过SPSS和Mplus软件统计发现,读者关注的科技期刊传播力可归纳为传播效果、传播能力和传播资源3个评价要素,且这3个要素之间有相关性。【结论】科技期刊传播力评价要素从期刊学术影响力、期刊知识传播能力和论文信息3个方面被读者感知并反映出来,建议科技期刊从传播资源入手提升传播力。

关键词: 读者调查, 科技期刊传播力, 评价要素, 传播资源

Abstract:

[Purposes] Based on the analysis of reader-oriented research data, the evaluation elements of the communication power of scientific journals are identified, so as to provide references for publishers to improve the communication power of scientific journals. [Methods] By using the method of literature research, the concept and related evaluation indicators of the communication power of scientific journals were summarized, the relevant evaluation indicators were transformed into questionnaire questions, and the evaluation elements of the communication power of scientific journals were identified through the readers' questionnaire survey. [Findings] Through the statistics of SPSS and Mplus software, it is found that the communication power of scientific journals concerned by readers can be divided into three evaluation elements: communication effect, communication ability, and communication resources, and there is a correlation among these three elements. [Conclusions] The evaluation elements of communication power of scientific journals are perceived and reflected by the readers from three aspects: the academic influence of journals, the ability of knowledge dissemination, and the information of papers, so scientific journals should improve the communication power from the perspective of communication resources.

Key words: Reader survey, Communication power of scientific journal, Evaluation element, Communication resource