摘要:
【目的】 探讨科技期刊微信公众号版式设计方法,提升科技期刊微信公众号传播效果。【方法】 从跨学科的视角,总结微信公众号设计与运营的经验,提出科技期刊微信公众号的排版策略。【结果】 通过分析科技期刊微信公众号的排版现状,总结微信公众号排版技巧,为科技期刊微信公众号文章排版提供参考。【结论】 科技期刊应当以微信公众号定位建立阅读视觉流程,善于使用辅助排版工具,从受众需求的视角进行版式设计。
关键词:
科技期刊,
微信公众号,
版式设计,
移动出版,
数字出版
Abstract:
[Purposes] By exploring the layout design method of WeChat official accounts of scientific journals, this study aims to enhance the communication effects of scientific journals. [Methods] From an interdisciplinary perspective, we summarized the previous design and operation of those accounts, present layout strategies for WeChat official accounts of scientific journals. [Findings] By analyzing and summarizing the status quo of the present layout, suggestions on attractive layout are put forward to provide references for the layout design of WeChat official accounts of scientific journals. [Conclusions] Reading visual process should be established in WeChat official accounts of scientific journals with the aid of auxiliary layout tools in order to satisfy the audience needs.
Key words:
Scientific journal,
WeChat official account,
Layout design,
Mobile publishing,
Digital publishing
周丹,周华清. 科技期刊微信公众号文章版式设计研究[J]. 中国科技期刊研究, 2017, 28(12): 1154-1159.
ZHOU Dan,ZHOU Huaqing. Research on the layout of WeChat official account for scientific journals[J]. Chinese Journal of Scientific and Technical Periodicals, 2017, 28(12): 1154-1159.