中国科技期刊研究 ›› 2017, Vol. 28 ›› Issue (12): 1154-1159. doi: 10.11946/cjstp.201707030547

• 数字出版 • 上一篇    下一篇

科技期刊微信公众号文章版式设计研究

周丹1),周华清2,3)()   

  1. 1) 湖北科技学院艺术与设计学院,湖北省咸宁市咸宁大道88号 437100
    2) 福建工程学院人文学院,福建省福州市闽侯大学城学府南路33号 350118
    3) 闽江学院人文与传播学院, 福建省福州市闽侯大学城溪源宫路200号 350108
  • 收稿日期:2017-07-03 修回日期:2017-08-07 出版日期:2017-12-15 发布日期:2017-12-15
  • 通讯作者: 周华清 E-mail:robustcn@163.com
  • 作者简介:周 丹(ORCID:0000-0002-9617-4229),硕士,讲师,E-mail:46475256@qq.com。
  • 基金资助:
    福建省高校人文社科研究基地新媒体传播研究中心闽江学院基金(FJMJ2017B01)

Research on the layout of WeChat official account for scientific journals

ZHOU Dan1),ZHOU Huaqing2,3)()   

  1. 1) School of Art and Design, Hubei University of Science and Technology, 88 Xianning Road, Xianning 437100, China
    2) School of Humanities, Fujian University of Technology, 33 South Xuefu Road, Minhou University Town, Fuzhou 350118, China
    3) School of Humanities and Communication, Minjiang University, 200 Xiyuangong Road, Minhou University Town, Fuzhou 350108, China
  • Received:2017-07-03 Revised:2017-08-07 Online:2017-12-15 Published:2017-12-15
  • Contact: ZHOU Huaqing E-mail:robustcn@163.com

摘要:

【目的】 探讨科技期刊微信公众号版式设计方法,提升科技期刊微信公众号传播效果。【方法】 从跨学科的视角,总结微信公众号设计与运营的经验,提出科技期刊微信公众号的排版策略。【结果】 通过分析科技期刊微信公众号的排版现状,总结微信公众号排版技巧,为科技期刊微信公众号文章排版提供参考。【结论】 科技期刊应当以微信公众号定位建立阅读视觉流程,善于使用辅助排版工具,从受众需求的视角进行版式设计。

关键词: 科技期刊, 微信公众号, 版式设计, 移动出版, 数字出版

Abstract:

[Purposes] By exploring the layout design method of WeChat official accounts of scientific journals, this study aims to enhance the communication effects of scientific journals. [Methods] From an interdisciplinary perspective, we summarized the previous design and operation of those accounts, present layout strategies for WeChat official accounts of scientific journals. [Findings] By analyzing and summarizing the status quo of the present layout, suggestions on attractive layout are put forward to provide references for the layout design of WeChat official accounts of scientific journals. [Conclusions] Reading visual process should be established in WeChat official accounts of scientific journals with the aid of auxiliary layout tools in order to satisfy the audience needs.

Key words: Scientific journal, WeChat official account, Layout design, Mobile publishing, Digital publishing