摘要：

【目的】在把客户知识管理引入科技期刊的尝试中,探讨构建客户知识管理流程,使客户知识管理由理念固化为可操作的行为。【方法】针对期刊新媒体化发展提供的丰富的客户知识,结合案例期刊的一些数据将客户信息知识、客户操作知识、客户隐藏知识三类知识进行挖掘、储存、分析,实现对客户知识的利用。【结果】期刊实施客户知识管理,可以使关于受众的知识成为对期刊有用的、可利用的资源,体现了客户知识对期刊的增值作用。【结论】对客户知识管理的初步应用显示,客户知识管理能够对期刊的产品设计从内容到形式提供帮助。

关键词: 科技期刊, 客户知识管理, 新媒体, 客户知识获取, 客户知识存储, 客户知识利用

Abstract:

[Purposes]This paper aims at building the process that helps the customer know ledge management become feasible,when scientific journals try to bring the customer know ledgemanagement into self-management.[Methods]This paper investigated and analyzed themore rich customer know ledge produced by journals'new media development.Based on some data of a journal as a case, practice has proved that customer information know ledge, customer operation know ledge and customer hiding know ledge could bem ined, stored, analyzed, and utilized.[Findings]Results show that when journals implement the customer know ledge management, the know ledge of audiences could be regarded as available resources, which reflects the added value of customer know ledge.[Conclusions]The initial application has proved that the customer know ledgemanagement could provide references for journals'design from content to form.

Key words: Scientific journal, Customer know ledge management, New media, Customer know ledge acquisition, Customer know ledge storage, Customer know ledge utilization