摘要：

【目的】总结本刊增设《编读往来》栏目的具体实践及对编辑、读者关系的思考,探讨编辑如何更好地为读者服务。【方法】借鉴国外知名综合性医学学术期刊在编读互动方面的优秀做法,介绍本刊增设《编读往来》栏目的具体做法及内容设置,并思考期刊编辑如何为读者更好的服务。【结果】《编读往来》栏目推出后,能引导读者迅速地获取感兴趣的论文全文。通过推出便捷的二维码推送阅读服务,让读者能方便地获取全文,进一步提升了编辑为读者服务的意识。【结论】增设《编读往来》栏目能一改综合性医学期刊的“呆板”脸孔,提高编辑为读者服务的意识,提升期刊的影响力。

关键词: 编读往来, 医学期刊, 读者, 影响力

Abstract:

[Purposes] The aim of this paper is to sum up the way of setting up “letters to the reader” column and think about the relationship between editors and readers.[Methods] This paper used references of interactive practices from foreign famous magazines,such as Nature’s“Research highlight” column.It introduced the reason for setting up “letters to the reader” column and how to w rite“letters to the reader”.[Findings] The paper introduces simple two-dimensional and modern codemeans,which can guide the readers to quickly get the full-text papers they are interest in.[Conclusions] Adding “letters to the reader” column can improve the service consciousness of editors for readers and change the comprehensivemedical periodicals.

Key words: Letters to the reader, Medical journals’influence;, Reader, Influence