中国科技期刊研究 ›› 2015, Vol. 26 ›› Issue (4): 431-435. doi: 10.11946/cjstp.201410311049

• 能力建设 • 上一篇    下一篇

数字出版时代高校学报传播能力提升策略

李艳   

  1. 常州大学学报编辑部,江苏省常州市武进区滆湖路1号 213164
  • 收稿日期:2014-10-31 修回日期:2014-12-10 出版日期:2015-04-15 发布日期:2015-04-15
  • 作者简介:李艳(ORCID:0000-0002-1310-0786),硕士,副编审,E-mail: lyy@cczu.edu.cn
  • 基金资助:
    2013年全国高等学校文科研究会编辑课题(2013ZC25);江苏高校哲学社会科学研究资助项目“转型期江苏高校学术期刊发展对策探究”(2014SJB475)

Strategy to enhance the propagation ability of university journals in digital publishing era

  1. Editorial Department of journal of Changzhou University,1 Gehu Road,Wujin District,Changzhou 213164,China
  • Received:2014-10-31 Revised:2014-12-10 Online:2015-04-15 Published:2015-04-15

摘要: 目的 探讨在数字出版环境中把握机遇、组织和重构出版技术和理念、提高高校学报传播能力的策略。 方法 从高校学报的传播现状出发,分析了高校学报的传播路径、传播能力及传播效果。结果高校学报传播路径单一、传播能力及传播效果低下,造成学报信息的低效传播。高校学报应从信源着手,探索新的信息传播内容和形式,提高信息的针对性、适宜性和质量;坚持多种发展战略,实现真正的数字出版;为受众着想,注重信息互动,增强信息传播的源动力。结论 只有认真研究高校学报的传播规律,认识到高校学报传播的现状和不足,才能在不断加剧的市场竞争中掌握主动权。

关键词: 数字出版, 高校学报, 信息传播, 传播能力, 提升策略

Abstract:

[Purpose] The strategy to enhance the propagation ability of journal of university was discussed through seizing the opportunities in the digital publishing environment,and organizing and remodeling publishing technology and ideas.[Methodology] From the current situation of propagation of university journals,the propagation path,capacity,and effect of university journals were analyzed.[Findings] The propagation of information of university journals is inefficient because of the single propagation path,low propagation capacity and effect.University journals should explore the new content and form of information propagation from the source of information to improve the pertinence,appropriateness and quality of information,carry on a variety of development strategies to achieve the real digital publishing,focus on information interaction to enhance the source power of information propagation for the sake of the audience.[Conclusions] The sustainable development of university journals could be realized only w ith careful study on the propagation law recognition of the propagation status and shortages of university journals.

Key words: Digital publishing, University Journals, Information dissem ination, Dissem ination capability, Promotion strategy