中国科技期刊研究 ›› 2015, Vol. 26 ›› Issue (1): 60-64. doi: 10.11946/cjstp.201409110878

• 数字出版 • 上一篇    下一篇

媒体融合背景下 学术期刊发展新模式

吉海涛,郭雨梅,郭晓亮,张璐   

  1. 沈阳工业大学学报编辑部,沈阳市铁西区南十三路1号 110023
  • 收稿日期:2014-10-21 修回日期:2014-11-26 出版日期:2015-01-15 发布日期:2015-01-15
  • 作者简介:吉海涛(ORCID:0000-0001-7884-7453),副编审,管理学博士,E-mail: jht02@163.com
  • 基金资助:
    新闻出版总署课题(B2013-4-3);辽宁省社科联基金资助课题(2014lslktdziwx-43)

A new developmentmode of academ ic journals under media convergence

Ji Haitao,GUO Yumei,GUO Xiaoliang,ZHANG Lu   

  1. Editorial Department of Journal of Shenyang University of Technology,1#thirteen South Road,Shenyang 110023,China
  • Received:2014-10-21 Revised:2014-11-26 Online:2015-01-15 Published:2015-01-15

摘要:

目的 数字技术的迅猛发展,使得媒体融合成为出版业发展的潮流和必然趋势。在媒体融合背景下,学术期刊的生存发展也不可避免必然受到影响和冲击。为适应新的发展环境,学术期刊应积极与新媒体合作,探索新的发展模式。方法 引入管理学的产业联盟理论,创新性地提出学术期刊新媒体产业联盟的概念,对媒体融合背景下学术期刊的发展模式进行探讨。结果 具体探讨学术期刊新媒体产业联盟的组建方式、运行模式、风险防范及保障机制,并论证了其相对于传统运行模式的优势。结论 学术期刊新媒体产业联盟为学术期刊在媒体融合背景下的发展提供了一种可资借鉴的思路。

关键词: 媒体融合, 数字出版, 学术期刊, 发展模式, 产业联盟

Abstract:

[Purpose] The rapid development of digital technology,makes the media fusion to become the publishing industry development trend and the inevitable trend.In the background of media convergence,academ ic journal survival development inevitably must influence and impact.[Methodology] In order to adapt to the new development environment,academic journal should actively cooperate w ith the new media,and explore a new developmentmodel.The introduction of management industry alliance theory,creatively put forward the concept of academ ic journals in the new media industry alliance,to explore the development mode under the background of media convergence of academ ic journals.[Findings] To discuss the specific organization form,academ ic journal of new media industry alliancemode of operation,risk prevention and protection mechanism,and discusses its advantages compared w ith the traditional operation mode.[Conclusions] Academic journals in the media fusion development under the background of provides a reference way.

Key words: Media integration, Digital publishing, Acdemic journal, developmentmodel, Industry alliance