中国科技期刊研究 ›› 2021, Vol. 32 ›› Issue (4): 439-445.doi: 10.11946/cjstp.202011250967

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科技期刊大众传播内容定制平台SciencePOD及启示

王嘉昀()   

  1. 武汉大学信息管理学院,湖北省武汉市武昌区珞珈山路16号 430072
  • 收稿日期:2020-11-25 修回日期:2021-02-08 出版日期:2021-04-15 发布日期:2021-04-29
  • 作者简介:王嘉昀(ORCID:0000-0002-8110-966X),博士研究生,E-mail: wjy0825@whu.edu.cn
  • 基金资助:
    国家社会科学基金重点项目“学术出版体制机制创新研究”(18ATQ006)

Mass media content customization platform SciencePOD for scientific journals and enlightenment

WANG Jiayun()   

  1. School of Information Management, Wuhan University, 16 Luojiashan Road, Wuchang District, Wuhan 430072, China
  • Received:2020-11-25 Revised:2021-02-08 Published:2021-04-15 Online:2021-04-29

摘要:

【目的】 借鉴SciencePOD的成功实践经验,为我国科技期刊大众传播内容编辑和加工提供参考。【方法】 通过文献整理和案例分析方法,剖析协作式内容创建平台SciencePOD的功能和业务流程,总结其特点与优势,结合案例系统阐述科技期刊内容创作和呈现形态。【结果】 SciencePOD的主要业务包括专家参与的咨询服务和内容编辑服务、AI智能摘要生成系统,在内容改写、呈现形态,质量把控以及运作方式、人才团队和传播渠道等方面具有突出优势。SciencePOD凭借其卓越的业务能力与爱思唯尔、欧洲物理学期刊群等建立了长期合作关系。【结论】 关注内容编辑、刺激阅读需求,重视技术突破、提升市场效率,强化“造血”能力、吸引人才加入,有利于实现我国科技期刊内容增值和有效传播。

关键词: 科技期刊, 出版产业链, 内容编辑, SciencePOD, 大众传播

Abstract:

[Purposes] This paper summarizes the successful experience of SciencePOD, which is expected to serve as a reference for the editing and dissemination of the content of scientific journals in China via mass media. [Methods] With the methods of literature research and case study, we analyzed the functions and business processes of the collaborative content creation platform SciencePOD, summarized its characteristics and advantages, and elaborated the content creation and presentation with typical cases. [Findings] SciencePOD mainly provides the following services: specialists-involved consultation and content editing and AI-based smart summary. SciencePOD has outstanding advantages in content rewriting, presentation form, quality control, operation mode, talent team, and dissemination mode. It has established long-term cooperative relationships with Elsevier and European Physics Journals by virtue of its excellent service capabilities. [Conclusions] Chinese scientific journals can adopt the following strategies to add value to the content and achieve effective dissemination via mass media: emphasizing content editing to stimulate reading demand, valuing technical breakthroughs to improve market efficiency, and strengthening innovation ability by attracting talents.

Key words: Scientific journal, Publishing industry chain, Content editing, SciencePOD, Mass communication