中国科技期刊研究 ›› 2021, Vol. 32 ›› Issue (4): 493-500.doi: 10.11946/cjstp.202010260906

• 数字出版 • 上一篇    下一篇

媒体融合背景下重庆市科技期刊数字化转型升级发展路径探索

张维1)(), 冷怀明1)(), 游滨2), 王维朗2)   

  1. 1)《第三军医大学学报》编辑部,重庆市沙坪坝区高滩岩正街30号 400038
    2)重庆大学期刊社,重庆市沙坪坝区沙正街174号 400044
  • 收稿日期:2020-10-26 修回日期:2021-01-11 出版日期:2021-04-15 发布日期:2021-04-29
  • 通讯作者: 冷怀明
  • 作者简介:张 维(ORCID:0000-0002-9953-2466),硕士,副编审,E-mail: venuszone@163.com;|游 滨,硕士,编审,期刊社副社长;|王维朗,硕士,编审,编辑部主任。
  • 基金资助:
    重庆市社会科学规划重点项目“传统报刊数字化转型升级研究”(2014ZDCB20);教育部人文社会科学研究基金青年项目“媒介融合视域下学术出版人才队伍建设与培养研究”(18YJC860034)

Paths of digital transformation of Chongqing scientific journals under the background of media convergence

ZHANG Wei1)(), LENG Huaiming1)(), YOU Bin2), WANG Weilang2)   

  1. 1) Editorial Office of Journal of Third Military Medical University, 30 Gaotanyan Street, Shapingba District, Chongqing 400038, China
    2) Journal Department of Chongqing University, 174 Shazhengjie, Shapingba District, Chongqing 400044, China
  • Received:2020-10-26 Revised:2021-01-11 Published:2021-04-15 Online:2021-04-29
  • Contact: LENG Huaiming

摘要:

【目的】 探索媒体融合背景下重庆市科技期刊数字化转型升级发展路径。【方法】 分别从期刊出版基本情况、内容生产、内容传播、在线服务与功能、集约化管理与运行5个方面对重庆市86种科技期刊数字化转型升级现状进行调查,针对当前存在的问题提出相应的对策。【结果】 重庆市科技期刊在内容生产上推进数字化改造;英文期刊借助国外成熟的数字出版平台进行网络传播;英文期刊加入OA平台,提供金色/绿色OA模式;60.5%的期刊打造各具特色的新媒体平台;网站在线服务与功能日趋多样化,为用户提供多媒体阅读、个性化定制、行业信息、互动交流、继续教育等增值服务;初步探索刊群集约化管理与运行模式。但重庆市科技期刊仍存在单刊编辑出版模式和刊社小集群编辑出版模式平分秋色,媒体融合度不够,影响力有待提升等问题。【结论】 通过推动学科领域期刊集群化发展、搭建学科领域信息交流与服务平台、将版权保护机制嵌入科技期刊集约化建设、建设期刊数字化出版和知识服务平台、打造行业内有影响力的融媒体平台,真正实现重庆市科技期刊的数字化转型升级。

关键词: 媒体融合, 数字化转型, 科技期刊, 重庆

Abstract:

[Purposes] This paper explores the paths of digital transformation of Chongqing scientific journals under the background of media convergence. [Methods] We analyzed the digital transformation of 86 scientific journals in Chongqing from the following perspectives: basic statistics, content production, content dissemination, online services and functions, and intensive management and operation mode, and put forward relevant countermeasures against existing problems. [Findings] Digital transformation in content production prevails among Chongqing scientific journals. English journals take advantages of foreign mature digital publishing platforms for dissemination and they provide golden/green OA. A total of 60.5% of the journals have established characteristic new media platforms. The official websites of most journals have gradually rolled out diversified services and functions, offering multimedia service, customized service, industry information, interaction, continuing education, and other value-added services. Chongqing scientific journals have explored intensive management and operation modes. However, there are still problems in the digital transformation of Chongqing scientific journals, such as the separate operation of journals in small journal clusters, low revenue from new media, and low influence of new media. [Conclusions] The paths of digital transformation of Chongqing scientific journals are as follows: promoting the clustering development of journals of a specific discipline, establishing the academic platform for discipline communication and services, including the copyright protection into the intensive management of scientific journals, building the digital publishing and knowledge service platform, and creating an influential media platform.

Key words: Media convergence, Digital transformation, Scientific journal, Chongqing