中国科技期刊研究 ›› 2021, Vol. 32 ›› Issue (3): 365-371.doi: 10.11946/cjstp.202008140742

• 数字出版 • 上一篇    下一篇

学术期刊抖音短视频平台的发展与探索

宋启凡()   

  1. 测绘出版社有限公司,北京市西城区三里河路50号 100045
  • 收稿日期:2020-08-14 修回日期:2020-12-07 出版日期:2021-03-15 发布日期:2021-03-29
  • 作者简介:宋启凡(ORCID:0000-0001-6709-2817),测绘出版社期刊出版分社副社长,副编审,E-mail: song_qi_fan@163.com

Development and exploration on TikTok short video platform of academic journals

SONG Qifan()   

  1. Surveying and Mapping Press Co., Ltd., 50 Sanlihe Road, Xicheng District, Beijing 100045, China
  • Received:2020-08-14 Revised:2020-12-07 Published:2021-03-15 Online:2021-03-29

摘要:

【目的】 分析科技期刊在抖音平台的传播现状,分析其实践经验及规律,总结其发展过程中遇到的问题,展望短视频对科技期刊学术传播力的影响。【方法】 运用案例调研法和文献调研法,以科技期刊为研究对象,梳理分析科技期刊在短视频平台的传播现状、实践形式、传播效果及普遍存在的问题。【结果】 科技期刊利用短视频平台,在传播学术内容、服务专家团队、科普学术热点、构建学者社交圈等方面发挥了重要作用。【结论】 抖音短视频平台可以促进科技期刊逐渐延伸出内容碎片化、形式多样化的传播形态,进而降低知识理解的门槛,提升学术传播效率,扩大受众群体,更好地适应互联网时代对知识传播的新要求。

关键词: 媒体融合, 抖音, 科技期刊, 短视频, 5G, 学术传播

Abstract:

[Purposes] This paper analyzes the dissemination of academic journals on TikTok, with a focus on the practices, rules, and problems, and forecasts the impact of short videos on academic journals. [Methods] With the methods of case research and literature research, this paper analyzed the status quo, practices, effect, and common problems of the dissemination of scientific journals on TikTok. [Findings] TikTok has played an important part in the dissemination of academic content, introduction of latest research outcomes of experts, popularization of academic hot-topics, and establishment of scholars' social circle. [Conclusions] TikTok allows the dissemination of fragmented content of academic journals in diversified forms, thus presenting the complicated knowledge in a simple way, improving the efficiency of academic communication, and expanding audiences. It meets the new requirements of knowledge dissemination in the internet era.

Key words: Media convergence, TikTok, Academic journal, Short video, 5G, Academic communication