摘要:
【目的】在判别“摘要性信息”在微信公众平台与期刊文章信息相关栏目中的实用性的同时,证实所阐述的“微文”的可行性,以期为其他科技期刊微信公众平台的内容设置提供思路。【方法】结合《电力系统自动化》微信公众平台的实践,以阅读量为衡量指标,对平台先后所采用的“摘要性信息”和“微文”这两种内容设置方式进行了对比分析。【结果】早期采用“摘要性信息”时,近75%的信息的阅读量徘徊在200次左右,而采用“微文”后,目前近80%的信息的阅读量超过1000次。【结论】在与期刊文章信息相关栏目的内容设置上,相较于“摘要性信息”,“微文”更易吸引阅读者的关注,对阅读量的提升具有较好效果,有借鉴价值。
关键词:
微信栏目设置,
微信内容设置,
微信阅读量,
关注度,
数字化
Abstract:
[Purposes]By distinguishing the practicability of the content setting way of“summary information” used for columns related to article information on the WeChat public platform,and confirm ing the feasibility of the proposed content setting way of“m icro article”, this paper w ishes to provide a content setting thinking for other WeChat public platforms of scientific journals.[Methods]In combination w ith the practice of theWeChat public platform of Automation of Electric Power Systems,and by taking the reading quantity as an indicator, the content setting ways of“summary information” and “m icro article” were compared and analyzed.[Findings]The average reading quantity of nearly 75%information using “summary information” in the early columns is around 200 times, while the average reading quantity of nearly 80%information using “micro article” in the improved columns is more than 1000 times.[Conclusions]In the content setting of the column related to article information,and compared w ith“summary information”, the“m icro article” is easier to attract the reader's attention, and it has a better effect on promoting the reading quantity.It isworth using for a reference.
Key words:
WeChat column setting,
WeChat content planning,
Reading quantity of WeChat,
Attention,
Digitization
万志超,杨松迎,王志鸿,王青. 微信公众平台与期刊文章相关栏目的内容设置探析——以《电力系统自动化》为例[J]. 中国科技期刊研究, 2016, 27(9): 1017-1021.
WAN Zhichao,YANG Songying,WANG Zhihong,WANG Qing. Exploration and analysis of the content setting of columns related to articles for the WeChat public p latform:taking Automation of Electric Power Systems as an exam ple[J]. Chinese Journal of Scientific and Technical Periodicals, 2016, 27(9): 1017-1021.