摘要:
【目的】梳理我国科技期刊传播中应用人工智能工具的现状,总结人工智能背景下科技期刊传播特征的演变,为科技期刊提升传播力提供理论参考与实践路径。【方法】通过文献调研、现场调研、专家访谈等方法,调研了人工智能工具在科技期刊选题策划、内容生产加工、传播推广等环节中的辅助作用,总结了人工智能背景下科技期刊传播特征的变化。【结果】人工智能技术可应用于科技期刊出版传播的各个环节,推动了科技期刊传播方向、受众类型和互动模式等方面的特征变化。【结论】在人工智能背景下,科技期刊传播特征发生了3大变化,包括垂直传播主导下的横向流动、专业深耕基础上的大众普及和单向传播向双向交互演进。对此,科技期刊应积极拥抱新技术、探索新型传播模式、加强技术应用的规范管理,利用好新技术来提升传播力。
关键词:
科技期刊,
期刊传播力,
人工智能,
传播特征
Abstract:
[Purposes] To reflect the current application of artificial intelligence (AI) in Chinese scientific journal dissemination, and to summarize the evolution of dissemination characteristics in the AI context, and to provide theoretical references and practical methods for the dissemination of scientific journals. [Methods] Through literature reviews, field investigations, and expert interviews, this study investigated the application of AI technologies in scientific journal operations, including topic selection, content production and dissemination. It also summarized the changes in dissemination characteristics. [Findings] AI technologies have improved the effectiveness and efficiency of scientific journal dissemination, leading to significant transformations in communication direction, audience types, and interaction modes. [Conclusions] The study summarizes the evolution of dissemination characteristics in scientific journals under AI influence, including horizontal knowledge flow within vertical dissemination frameworks, the audience has expanded from specialized personnel to the public, and the shift from unidirectional to bidirectional interaction. A three-dimensional model is proposed to visualize this evolutionary process.In response, scientific journals should fully utilize new technologies, explore innovative dissemination models, cultivate and recruit skilled personnel, and establish standards to enhance dissemination capacity.
Key words:
Scienti?c journal,
Journal dissemination power,
Artificial intelligence,
Dissemination characteristics
刘荣, 陈晓峰, 沈锡宾, 肖宏, 赵慧君, 龚婷, 刘洋, 刘丽英, 赵聪聪, 伍军红, 汤丽云. 科技期刊传播链中人工智能工具应用现状及传播特征演变[J]. 中国科技期刊研究, 2025, 36(7): 844-850.
LIU Rong, CHEN Xiaofeng, SHEN Xibin, XIAO Hong, ZHAO Huijun, GONG Ting, LIU Yang, LIU Liying, ZHAO Congcong, WU Junhong, TANG Liyun. Current application status of artificial intelligence tools in the dissemination of scientific journals and the evolution of dissemination characteristics[J]. Chinese Journal of Scientific and Technical Periodicals, 2025, 36(7): 844-850.