摘要：

【目的】 从不同维度探讨我国学术期刊同质化问题,为着力解决该问题提供改进路径与应对策略。 【方法】 借鉴扎根理论方法思想,使用Nvivo 12定性数据分析软件,围绕学术期刊同质化的表征与本质、危害与原因、内外部路径与策略等关键问题,对来自中国知网的59篇有效文献进行内容分析。 【结果】 目前学术期刊同质化问题研究比较浅散,主要采取思辨、解释和案例分析等方法,缺乏深入的探索性、实证性和评价性研究。 【结论】 深刻认识和着力解决学术期刊同质化问题,需要对学术期刊同质化的影响因素、形成机理、评价指标、测评方法以及品牌化经营策略等内容进行深入探讨。

关键词: 学术期刊, 同质化, 品牌化, 路径, 策略

Abstract:

[Prposes] This paper aims to discuss the homogeneity of academic journals in China from different dimensions and propose the corresponding solutions. [Mthods] With Grounded Theory and Nvivo 12, this paper analyzed the content of 59 valid papers from CNKI on the homogeneity of academic journals, focusing on characterization and essence, harms and causes of academic journal homogeneity, as well as internal and external strategies. [Fndings] There is a lack of in-depth and systematic studies on the homogeneity of academic journals, particularly the exploratory, empirical, and evaluation studies, and current studies are mainly about the thinking, explanation, and case analysis of the homogeneity. [Cnclusions] Efforts should be made to carry out in-depth research on the influencing factors, mechanism, evaluation indexes, and evaluation methods of academic journal homogeneity, as well as the branding strategies for the journals, in an attempt to clarity and tackle the homogeneity.

Key words: Academic journal, Homogeneity, Branding, Path, Strategy