摘要：

【目的】 介绍中华医学会系列杂志媒体融合发展的实践,以期为国内科技期刊同行提供借鉴。【方法】以中华医学会系列杂志发展策略和多种媒体发展具体案例为例,介绍中华医学会系列杂志媒体融合发展现状。【结果】 顺应媒体融合发展趋势,中华医学会系列杂志基于集群优势逐步实现了期刊出版全程的信息化管理、期刊资源整合、数字化平台和新媒体的融合发展。【结论】 掌握并积极应用先进的数字出版技术,有助于实现期刊群内容资源的有效整合,提升展示效果。

关键词: 媒体融合, 数字出版, 学术期刊网站, 中华医学会系列杂志

Abstract:

[Purposes] This study introduces Chinese Medical Association journals media convergence development practice,so as to provide reference for peers.[Methods] Based on the Chinese Medical Association journals development strategy and different media forms,this paper introduced the current situation of the development of Chinese Medical Association journals media convergence. [Findings] For the cluster advantages,Chinese Medical Association journals gradually achieve the information management of the whole process,resource integration,digital platform and new media. [Conclusions] To master the application of the advanced digital publishing technology,it is actively helpful to achieve content resources of periodical groups,effectively integrate,and improve display effect.

Key words: Media converage, Digital publication, STM periodical website, Chinese medical association journals